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In 2025, the hospitality industry is ready to fully embrace personalization. Delivering a more guest-tailored experience dominates the top hotel digital signage trends. Displays are actively used by hotels around the world to facilitate check-in, automate the guest journey, integrate with guest devices and transform in-room interactions. Discover the TOP 5 hotel digital signage trends in 2025.
More personalized guest experience
Hotels are pivoting to providing a hyper-personalized guest experience in 2025. Why? Because people want it.
After spending time locked in their homes during the pandemic, post-COVID years are for catching up with all the missed hotel stays. But this time, guests are looking for a tailored experience that takes into account their needs.
Deloitte reported that personalized experiences bring 15% more revenue to hotels. According to Hotel Management, 61% of guests are ready to spend more in hotels that provide personalized treatment. 2025 will be a year when hotels will fully embrace all the advantages of interactive technologies.
We’re placing it among the top hotel digital signage trends because the industry is actively investing in personalization technology. Per Amadeus, a 16% increase in spending on tech is expected in 2025 and 85% of hoteliers feel it could help deliver in excess of 5% in incremental revenue. That’s a serious commitment to transformation and we’re applauding it.
With personalization in the spotlight, hotel digital signage becomes the main tool the hospitality industry uses to drive the transformation.
Displays paired with AI and machine learning do the job. Powered by cloud-based solutions like Kitcast, they allow streamlined interaction with guests. Their versatility means that hotels can use it on every step of the guest journey: screens can bring personalization to the lobby, the halls, the elevators, the corridors and rooms.
These are the most effective examples of how hotels can use Kitcast digital signage software to create a more personalized guest experience in 2025:
– personalized welcome messages in the lobby
– interactive room directories and wayfinding plans
– personalized weather and traffic updates
– individual loyalty program offers and rewards
– multilingual support
– departure information
Fully automated check-in
Long gone are the days when check-in was associated with long queues, unnecessary small talk and waiting. Today, guests want automation. Partly influenced by the social distancing mentality of the pandemic and partly by the widespread use of digital technology, automated check-in is taking the central stage among the top hotel digital signage trends.
Recently, Mews ordered a survey on the state of customer expectations in the hospitality industry. It showed surprising data regarding hotel check-in. It turned out that almost 80% of customers would like to interact with a fully automated check-in desk when staying at a hotel. The hotel’s website, app and digital kiosk were named as the most preferred ways to get checked-in for 40% of the surveyed.
This data shows that not only is the self-check-in popular but also it has become a new normal for the majority of guests.
That’s exactly why screens that facilitate self-check-in are among the top hotel digital signage trends in 2025. Guests can easily interact with lobby displays to have a smooth experience. QR codes combined with the hotel apps are the perfect combination for the streamlined self-check-in.
Kitcast allows hotels to create this system in no time with the help of an intuitive interface and special hospitality-tailored widgets and templates.
Deeper integration with guest devices
IoT (aka Internet of Things) has become a standard for hotels too. People are used to their smart interconnected homes where all devices exist in one ecosystem. When they travel, they expect the same level of comfort at hotels.
According to a joint survey of Skift and Oracle, more than 34 percent want to use their own devices for access throughout the hotel.
In other words, the guests want control over their stay in 2025. Screens enable IoT integration and give that control. They are perfect for quick implementation of a more connected experience.
Kitcast digital signage helps hotels expand their personalization offer through a varied set of content tools. QR codes can be used to give customers an option to interact with every aspect of their stay.
Starting from choosing food and drinks via digital menu boards in the restaurant and bar to accessing the hotel app in a hallway, screens can accompany every step of the customer journey.
AI-generated content
While most attention is drawn to the data-gathering aspect of artificial intelligence, it’s the AI-generated content that facilitates hotel marketing. In 2025, it will be widespread in the hospitality industry.
According to research done by Mara:
- 55% of hoteliers think that AI will revolutionize the industry
- 36% believe that AI can benefit marketing
According to McKinsey’s report on generative AI, the technology can increase business efficiency by up to 40% and reduce operational costs by up to 30%.
If 2024 was the year of careful experimentation, 2025 will become a year of full implementation of generative AI technology. And digital signage will be both used to generate the content and to show it to guests.
Kitcast has been one of the first digital signage software solutions on the market to implement AI generation into its operations. Hotels can use our AI template builder to create content in seconds and use it to interact better with guests.
Rising importance of in-room digital signage
The bigger focus on in-room digital signage is among the most interesting fruits of the personalization trend.
Before, hotels were careful to reach for guests’ attention in the privacy of their rooms. In 2025, it’s the customers that demand a more integrated in-room digital signage experience.
The role of an in-room digital screen changes from a mere entertainment object to a versatile communication hub. There, displays interact in a more personalized form: one-on-one. Utilizing customer data, they can become a sort of an attentive digital hotel concierge who knows exactly what the guest needs. AI and machine learning are used to fine-tune the experience.
Kitcast app is ideal for crafting the most engaging in-room customer experience. Here’s how hotels can use it:
– providing recommendations on places to eat, sightseeing, guides, cafes, etc.
– suggesting entertainment options based on customer preferences
– inform about loyalty rewards
– provide specialized messages, motivational content
– show digital art and create a desired atmosphere
– provide room control integration
– show weather and traffic updates
Conclusions
Personalization is the defining hotel digital signage trend in 2025. The hospitality industry is expected to invest in technology that enables a more fine-tuned guest experience.
AI and machine learning will play a big role in ensuring that the digital signage network has the right data to provide hyper-personalization. On the other hand, generative AI will make marketing more cost-effective.
Kitcast is the best digital signage software for enabling personalized communication in hotels.
It has generative AI capabilities and comes with tons of templates and widgets that make content marketing effortless.
