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Digital Signage Trends 2022: Challenges and Opportunities

It’s high time to do a traditional digital signage trends 2022 article. The market has never been more unpredictable, and it’s always good to draw conclusions and think ahead. We’ll do just that, highlighting the top trends of the coming year. 

The vaccination rollout turned out to be huge. Millions of people around the world received the two doses, some received additional booster shots. Some chose not to receive any. But the pandemic didn’t retreat. It struck back with new variants, putting businesses and organizations worldwide under scrutiny again. 

digital signage trends 2022

If 2020 was about survival, 2021 about the crisis management, 2022 is about adaptation to a new normal

Digital signage market trends forecast

Many companies went out of business, many have declared bankruptcy. Still, the hope loomed large and we’ve seen an exciting year full of compassion, creativity, and, yes, income too. Those who were able to foresee what’s coming next and transform their operations accordingly could go through with more reassurance. 

And digital signage was definitely present. Outdoors and indoors, the screens supported businesses giving them a chance to market their product better, ensuring more effective communication, and keeping everyone safe through the COVID-19 crisis with regular updates, alerts, and vital info.

Even though everyone is tired and the news on pandemic progression remain quite on the negative side of the spectrum, digital signage trends 2022 look good. The screen technology was completely ready to address the challenges of the pandemic, and the businesses were keen to use this power. It will only get better in 2022; digital signage industry trends are positive. Let’s see what’s coming next

Interactivity

The more exposure people have to technology the more interactive it becomes. Whether it’s with gestures, voice, movement, or touch, one of the hottest digital signage market trends for 2022 is an increase in interactivity. 

Customers expect to be entertained and the screens can satisfy that craving. Businesses are competing with each other in creative ways to interact and digital signage (with the right software of course) can turn an ordinary screen into a thrilling visual playground. 

Deepening of social media integration 

COVID-19 pandemic has made everyone live only. To zoom became a full-fledged verb and most of us basically lived in social media platforms throughout long periods of quarantines. That importance of the online presence will be very noticeable in 2022. 

One of the most probable digital signage trends is that brands will focus more on their social media presence and design the visiting experience to their premises accordingly. We’ll see a greater emphasis on the promotion of social media profiles, hashtags, challenges and user-generated content. As the online shopping becomes bigger, this medium is everything, and the main battle for the customer wallets will be fought there. 

Smarter AI

While it’s improbable that the robot apocalypse will start in 2022, AI is still one of the most anticipated digital signage trends of 2022. With each year AI capabilities of the screens become better and next year will definitely see some fascinating applications of this technology on a different scale. Both in the ways people interact with the screens and in the modus operandi of displays themselves. With more powerful machine learning algorithms, digital signage technology becomes more and more autonomous and content delivery more effective. 

Virtual reality in real life 

As the word “metaverse” exits the obscurity of the nerdy comic culture and becomes a new technology norm heralded by the giants like former Facebook now Meta, virtual reality is no longer a joke. Brands should take notice of the marketing opportunities there early on to be able to rip fruitful results in the future. 

It’s hard to say if the ambitious plans of Mark Zuckerberg will come to “virtual” reality anytime soon. It’s even harder to predict whether such a turn will be popular among users or will end up in the graveyard of many former Facebook initiatives. One thing is clear, where there is visual technology, there’s digital signage. And it will walk hand in hand with any virtual reality systems that enter the market. 2022 may be a start so pay close attention. 

Uncertainty 

It’s quite weird to have it in a list of digital signage trends 2022 but here we are. Uncertainty is definitely something that will define the year that follows. While doing business means dealing with uncertainty daily, the coronavirus one is a totally different animal. It’s out of control and it has no solution on a large scale. That means that businesses and organizations largely depend on how states deal with the matter. 

Today the economy, politics, healthcare, private business and public opinion are intertwined in an unprecedented way. And that’s mostly a very complicated thing to predict and to mitigate. Companies should exercise extra caution in making decisions in 2022 and take great care of spending their budgets. 

New coronavirus variants are the main danger of 2022. Again, the severity of a new variant is uncertain. And that leads to huge difficulties in making predictions. We see that in two different variants that came out in 2021. Delta and Omicron have shown that it wasn’t a time to declare a victory in a war against coronavirus. They were also very dissimilar, putting the scientific world in search of a cure again and slowing down the vaccination.   

Rethinking of space

As people choose online more often than offline to buy things and use services, in order to survive businesses will be forced to rethink the whole experience to address the ongoing challenges. Every new lockdown puts a nail to the coffin of real-life interaction. 

Also, due to coronavirus, the spaces undergo a drastic change. We see a large-scale “dehumanization” of retail with interactive boxes instead of cashiers, automated purchasing, stores with no people, QR ordering. This is set to only become bigger in 2022 as businesses are looking for ways to overcome the negative impacts of the pandemic. 

Digital signage is at the forefront of this technological retail revolution and the screens will further be used to give customers the best possible experience in times of uncertainty. 

Our Previous List of Digital Signage Trends 2021

Digital Signage Trends 2021

2020 has been a difficult, unpredictable year for economies around the world. Businesses suffered a huge blow due to the COVID-19 pandemic. Screen technology was among the industries negatively hit by the effects of the novel coronavirus. As the new year presents new challenges, it’s time to talk about the digital signage trends of 2021 to try to anticipate what to expect. 

Present and future of digital signage market

Looking at the current state of the digital signage market, there’s good and bad news. As screen technology is tightly interconnected with other industries and can’t function without them, it is highly dependent on lockdowns and their negative outcomes. On the other hand, digital signage is very flexible and can handle crises well due to its technological and future-oriented nature. 

Predictions are also positive, Meticulous Research estimates that the digital signage market will grow at a CAGR of 4.3% from 2020 to 2027 to reach $19.44 Billion by 2027. The recovery scenarios largely depend on the ability of governments to effectively deal with the virus and vaccinate the populace.

The digital signage market is set to grow at a CAGR of 4.3% from 2020 to 2027 to reach $19.44 Billion by 2027

Meticulous Research

As we see, the countries have already started the vaccination program, however, it is still slow and the curfews are in place with many Western economies struggling to contain the virus. This situation inevitably affects the digital signage industry.  

Digital signage technology trends at a glance

While the pandemic paralyzed the world, technology didn’t stop innovating.

Coronavirus has changed the way we approach public spaces, interact with each other and businesses

That in turn has directly influenced digital signage industry that was quick to adapt to the new normal with new effective screen solutions to tackle the ongoing pandemic on one hand and make sure that the businesses get the most of the experience on the other.

So here are TOP-5 digital signage trends that in Kitcast’s opinion will be extremely relevant in 2021. 

digital signage industry trends

1. Going touchless

Due to the highly contagious character of the novel coronavirus such a basic feature of human interaction as touch has become obsolete, even dangerous.

2020 saw a rapid demise of tactile and this trend is going to be even more actual in 2021. While digital signage applies tactile technologies in kiosks and interactive screens, it can do equally good without it. So this year we can anticipate the rise of alternative screen interaction types like voice, gestures and face scanning. 

Even though touch has become less desirable, it is not going anywhere. As humanless screen boxes (like the self-service kiosk at the fast-food chains or wayfinding at the airport) are next-gen technologies that have already been at the forefront of innovation, they are still better than a human-to-human solution in a COVID-19 world. So while we can expect more non-tactile digital signage options in 2021, touch-based solutions remain to be relevant. 

2. Online integration

The pandemic has drastically changed the way we buy things. Already controlling 50% of the American e-commerce market, Amazon’s traffic has increased by as much as 20%. Demand for some services, such as home grocery delivery, soared by as much as 90%.

Brick and mortar stores and traditional ways to browse for goods in retail spaces have become a thing of the past in a short period of time. Digital signage technology heavily deployed in large and small retail spaces was put to a standstill as the lockdowns closed their doors. 

This situation gives birth to a new trend – screen integration with online.

As e-commerce becomes a new norm for shopping in a COVID-19 world, digital signage becomes a technological intermediary between the physical location of the online merchant and a customer.

The screen in such a scheme operates as a better way to organize the process of purchase, PSA tool and a content marketing canvas. Nevertheless, as fast-growing as e-commerce is, traditional retail is not going anywhere just yet so digital screens are set to shine bright again once the restrictions are lifted. 

3. Public health correlation

What’s a better way to distribute information than through a screen? It is extremely fast, highly visual and informative. And being such a communication tool has become one of the primary roles of digital signage across the public spaces in a time when public health communication is crucial to stop the spread of a contagious virus.

As the coronavirus pandemic is still far from ending in 2021, we will see the public health digital signage more. Be it the airport, the railway station, the workplace or a shopping mall, screens will inevitably be used for a more efficient PSA distribution.

It is a positive role that digital signage technology plays in a coronavirus fight and the more companies and organizations adopt it the better. 

4. More personalized and relevant content

Due to the social distancing measures and a new reality of interpersonal relations, people choose to spend as little time in possible inside buildings. While the advertising was already extremely competitive and attention spans super short, the pandemic made the mission of turning people’s eyeballs with content even harder. 

That’s why 2021 will see businesses turning to more personalized and relevant content that can spark the interest of a potential consumer instantly.

People love when businesses get creative and deliver high-quality content that is personalized according to the needs of the customer.

5. More focus on outdoors

Many businesses in the US, EU and UK have felt the devastating impacts of lockdowns. There were periods when the customers simply couldn’t go in. That in turn means that digital screens inside stop serving any purpose. As lockdowns become a norm and their occurrence is unpredictable, 2021 will see businesses focusing more on the outdoors in order to reach their target audience. 

For the digital signage market actors that would mean an increase of outdoor solutions and adding new technologies that can cater to a new trend. As the vaccination campaign becomes more and more successful, the indoor will gradually return. However, it’s hard to expect the customer experience to be the same as the pre-pandemic one. With new virus variants and waning vaccine effectiveness issues, businesses should be prepared for the worse at all times and think about the ways to smoothly go through the difficulties imposed by the restrictions due to the novel coronavirus.

Outdoor medium seems like a secure marketing investment and it is among the hottest digital signage trends of both 2021 and 2022. There is constant interaction with a customer and no dependence on the inside presence. That, in turn, means independence from the pandemic-related limitation for the businesses and a chance to increase sales.

As one of the digital signage future trends, outdoors should be treated seriously by the businesses and it will bring a great return on investment.

Digital Signage Trends