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The workplace is changing. The wheels started turning during the coronavirus pandemic and the repercussions are still ringing loud in 2024. The approaches changed and companies had to adapt. One of the ways to adapt was by deploying workplace digital signage.
But what does digital signage mean for the workplace in 2024? Is it just an auxiliary or does it have an indispensable role in the future of work? Let’s dive right into the top workplace digital signage trends to find out.
What is workplace digital signage?
Before listing the top workplace digital signage trends, let’s start from the basics. What is this technology exactly?
Workplace digital signage is a tool that helps companies worldwide improve communication and company culture with the help of screens.
While it’s easy to dismiss it as “just screens,” in reality, digital signage at a workplace can lead to a profound change in how the company operates, improve the well-being of the employees, enhance productivity, and provide better customer experience.
By going with digital signage at a workplace, a company essentially changes the way internal communications are done.
Today we’d like to talk about the top workplace digital signage trends that are going to shape the future of the office and work.
Deeper AI integration at the workplace
Who doesn’t talk about the AI in 2024? Kitcast Blog has many articles highlighting the impact of this novel technology on digital signage, advertising, and the economy as a whole. We also placed AI among the top marketing trends.
But what does AI have to do with digital signage? And how exactly these two things relate to the workplace experience.
Well, the work nowadays can’t be looked at without taking into account the bigger picture. The nature of work changes. The nature of digital signage as a communication tool has changed too. AI becomes an integral part of both. Machine learning is actively used for optimizing work processes. Digital signage also uses the possibilities of AI to fulfill its engagement-first objectives more effectively.
Let’s look at the stats. Gartner has done a great job surveying the workforce and analyzing the current stay of AI and here are the results:
– 22% of employees expect AI to completely replace their jobs in five years
– Generative AI will play a role in 70% of text- and data-heavy tasks by 2025, up from less than 10% in 2023
– 45% of all work activities can be automated, and 60% of all jobs could have at least 30% of their tasks automated (per Gitnux)
Automation hasn’t only arrived, it’s already actively changing how the work is done.
But digital signage can be a helping hand in this process. The screens can be used to visualize AI optimization, provide better channels of communication between the different divisions of the company, and integrate AI in real-life working environments.
The Next of Workplace Digital Signage Trends – Focus on sustainability
While the screens may not seem like the most sustainable workplace option, they are. Because before screens, the majority of communication was done by using paper. With displays in place, your workplace can become 100% paperless.
And with sustainability comes better productivity. When a company is determined to make our planet a better place, it’s a mission. And when there’s a mission, people are more eager to give their all to achieving it.
The present digital signage solutions for the workplace have energy-saving measures and can help offices cut their carbon footprint. The digital signage industry is acutely aware of the necessity to be more sustainable. We’ve written about the top digital sustainability trends before. Also, you can check out our article about the 7 best sustainability campaigns.
Finding a balance between remote and office
Now this one comes directly from the impact of the coronavirus pandemic. We live in a time of a hybrid workplace at the moment. The stats don’t lie.
According to Forbes:
– As of 2023, 12.7% of full-time employees work from home, while 28.2% work a hybrid model
– 32.6 million Americans will work remotely by 2025
– 98% of workers want to work remotely at least some of the time
The companies are trying to find the balance between remote and office work in 2024. Digital signage is a perfect tool for bridging the gap between two worlds and making sure that productivity is not lost in the process.
The displays installed in the office allow employees to constantly be in communication with remote workers, facilitate the presentations, and make sure that everyone is on the same page when it comes to disseminating information.
