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For many digital signage statistics is the “why” allowing them to fully invest in this technology. Numbers matter. Business owners regardless of the market size are looking for solutions that work and have a proven record of success. And the displays deliver. Let’s review some of the most important digital signage statistics points of 2024.
Digital signage market size in 2023 is USD 26.76 billion
Why it matters: the signage technology is doing good. Or, shall we say, really good. With the estimated USD 26.76 billion capitalization of the global digital signage market to compound annual growth rate (CAGR) of 8.1% from 2024 to 2030, it’s unstoppable.
What does it essentially mean? Businesses are actively investing in displays. The usage of digital signage is growing every year. Also, it was almost untouched by the coronavirus pandemic proving that this solution is immune to perturbations.
71% of consumers expect brands to personalize interactions and 76% of consumers are frustrated when that doesn’t happen
per McKinsey
Why it matters: the experiential economy is in full swing. Brands should fight for the attention of the customer. Capturing attention is not what it used to be. The ordinary advertising tactics don’t work anymore, it’s time of personalization and interaction that takes that into account.
71% of consumers expecting personalized interaction is among the most important digital signage statistics to know in 2024 because it shows how the approaches to engagement changed. The earlier your business understands that the better it is for your company in the long run.
There are approximately 68.6 million Gen Zs living in the United States. They are a force to be reckoned with.
per US Census
Why it matters: digital signage is all about knowing your audience. Gen Z is a widely misunderstood generation that requires a specific approach when it comes to marketing. That’s why every business that is planning to use digital signage for that matter should study Zs very carefully.
eMarketer has provided a superb look into the things Gen Z representatives care most about when it comes to interactions with brands:
As you can see, mental health and sustainability are among the top values of Gen Z. Essentially, that means that brands should be aware of it and market their products accordingly.
Also, “Gen Z contributes to about 5% of spending in the United States. However, that number is expected to grow to 17% by 2030” per EcoCart. So here’s yet another reason why brands should take Gen Z seriously.
In 2023, the global AI market size was close to $208 billion. By 2030, the market size is expected to reach nearly $2 trillion
per Semrush
Why it matters: AI is already here and businesses should take notice. But why we’re including it in our list of digital signage statistics 2024? Well, because artificial intelligence is already penetrating the signage technology. And it’s a great thing.
The power of machine learning and generative AI is becoming more widespread among digital signage providers. For example, Kitcast is soon releasing a new version of our Apple TV-focused software that will have generative content production capability. The future is already here. Those who realize it and tame the AI will eventually be the winners.
Here’s a great visualization of the meteoric rise of the AI economy provided by Semrush:
55% of Gen Z say billboards showing dynamic content capture their attention
per Clear Channel
Why it matters: remember we talked about the importance of marketing correctly to Gen Z? You know the “why,” but here’s the “how.” The people from this generation are digital natives. They were born when smartphones and the Internet were already there. They don’t know anything else.
And they are ready to look when you’re showing them digital signage content. That’s the ultimate way to interact with Gen Z and a sure path to their hearts and wallets.
86% of buyers are willing to pay more for a great customer experience
per SuperOffice
Why it matters: you may have the best product in the world, but the people still value the experience. Let’s get a bit deeper in this stats-wise.
“When it comes to making a purchase, 64% of people find customer experience more important than price.” – Gartner
“42% of Americans will stop shopping with a brand after just two bad experiences.” – Vision Critical
Now you see the picture.
And digital signage is the ultimate tool for customer experience. The screens allow business owners to provide a better communication channel, engage better, get feedback faster, and provide effective wayfinding.
