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Jewelry ads are always about that spark and beauty. Traditionally, we’re making a roundup of the best ones. From celebrity commercials to cinematic visual masterpieces, Kitcast Blog has created an exquisite collection of the best jewelry ads of 2024. Just don’t get too dazzled.
1. Tiffany & Co. – Mother’s Day 2024
Why: crafting a great holiday marketing campaign may be a challenge. Tiffany & Co. gives us tears of joy with the Mother’s Day video. One of the best jewelry ads of 2024, it pushes all the right emotional strings and combines stunning Parisian visuals with an excellent showcase of Tiffany & Co. products. The commercial highlights such iconic brand creations as 18k gold and diamond Lock by Tiffany bracelets and Sixteen Stone by Tiffany diamond rings.
This beautiful jewelry ad was created by Publicis Groupe.
2. Cartier – Nature Sauvage
Why: it’s the dance of light and colors in Cartier’s Nature Sauvage ad. The commercial presents the High Jewellery collection that “invites connoisseurs of luxury to rediscover the magic of the wild captured in Cartier’s precious creations.” We see the brand’s Global Ambassador Deepika Padukone changing Cartier’s exquisite pieces as she walks through differently-themed spaces.
This jewelry commercial serves as a perfect mood board for the collection and sparks interest in luxury items without revealing everything. Cartier also created a special interactive page that reflects the themes presented in the video.
3. Van Cleef & Arpels – The playful journey of the Perlée collection
Why: blending genres is an amazing idea when you handle it with grace. Van Cleef & Arpels combines artistic illustrations of its latest jewelry collection with a TikTok element and the result is an eye-catching video that’s among the most creative jewelry ads of 2024.
The commercial is inspired by those addictive short videos on social media that show the ball falling and hitting the objects. Instead, in Van Cleef’s case, it’s a grape that graciously rolls on the luxury jewelry items. As we live in a world where social media helps sell more, this approach is ideal for sparking engagement and grabbing attention online.
4. Bvlgari – Eternally Reborn with Anne Hathaway
Why: when you have Anne Hathaway as a brand ambassador, creating a superb jewelry ad gets easier. And Italian luxury fashion house Bvlgari doesn’t miss any chances. The Academy Award-winning actress shines in this sparkling Rome-set campaign. The 15-second spot is a part of “Eternally Reborn” which honors “a 140-year-long legacy of endless renewal, the 2024 Bvlgari Brand Campaign is a journey through inspiring transformations and eternal rebirth.”
5. Mejuri – A New York Minute
Why: founded in 2015, Mejuri is quite a new name among jewelry brands that often have decades-long history. A youthful approach to marketing is what defines it too. Take the latest “A New York Minute” short film, for example. Directed by Gia Coppola (granddaughter of “The Godfather” director Francis Ford Coppola), the commercial-disguised-as-a-short-film depicts the life of 30-somethings in the Big Apple.
Lasting only a minute (hence the name), it’s a brilliant take on a jewelry ad. Instead of featuring flashy visuals that may feel very distant, the video shows Mejuri products “in the wild” and makes them more approachable. Emma, the video’s protagonist, is not a celebrity. She’s an everyday kind of person living in New York City that other New Yorkers will recognize.
6. Chopard – Sculpted by Light with Bella Hadid
Why: not all jewelry ads should have a plot. Sometimes all you need is mesmerizing footage of Bella Hadid wearing Chopard’s Ice Cube bangles. Set against that slightly hallucinogenic night city backdrop, this commercial is ideal content to be shown on indoor and outdoor digital signage screens on the loop.
7. David Yurman – Men’s Sculpted Cable Collection with Michael B. Jordan
Why: there are jewelry ads with a soul. Set to the soothing tune of “Nothing Sweeter” by Naomi Sharon, the latest Michael B. Jordan collab with luxury jewelry brand David Yurman is that piece of advertising. It just feels wholesome and makes you contemplate beauty, craftsmanship and interior design. Of course, it also serves as a perfect showcase for David Yurman’s sculpted cable items. The video also feels more like a music clip than a mere jewelry ad. There’s plastics and artistry here.
