The brand-new Nike hologram activation lit up the night in Singapore. The brand’s flagship store’s facade on Orchard Road became a canvas for the “Win On Air” campaign. Apart from this outdoor digital signage spectacle, customers can have a plethora of immersive in-store experiences.
The Nike hologram is a perfect DOOH activation
We love the spectacular outdoor campaigns. The new Nike hologram showcase is one of the best DOOH projects of 2024 so far. A part of the “Win On Air” campaign, it uses the facade of the three-story Orchard Road store to make a stunning visual point.
Also, it features holographic versions of world-known athletes that “conquer the air.” We see Kylian Mbappe, Sha’Carri Richardson, and Victor Wembanyama, all proudly being Nike ambassadors. The Nike Air models the sporting stars wear are the Air Zoom Mercurial Superfly 10 Elite, Air Zoom Maxfly 2, and Air Zoom G.T. Hustle 3.
What makes this Nike hologram special is how huge it is. The projection spans over the two floors of the Orchard Road store’s atrium and literally “owns” Singapore’s downtown. The activation is the best example of the attention-grabbing features of the well-made outdoor digital signage.
Nike is leaning into the immersive retail
Apart from the brilliant Nike hologram, the brand has prepared many other cool in-store treats for customers. The Orchard Road store is among the most innovative Nike venues, so visitors can expect much more than regular shopping.
With its 28,000 square feet of space, Nike Orchard Road is the largest company’s monobrand outside China. It has three floors and comes with holographic installations inside, a Nike By You customization hub, and a Swoosh Studio (a sport, wellness, and creativity space).
On the other hand, Nike has opened 3 so-called Houses of Innovation (in New York City, Paris, and Shanghai). These stores incorporate immersive technologies (video walls, holographic projections, AR) to give customers a more personalized journey into the world of the Nike brand.
Basically, a House of Innovation is a next-gen retail space with many digital signage solutions inside.
