Domino’s closes the summer fast food ads race with a Simon Cowell commercial. The famous reality show judge-slash-guru takes on the role of a “quality captain.” Cowell rates pizzas before putting them in the oven and it’s a nice piece of celebrity advertising from Domino’s. Watch it here:
Simon Cowell commercial is a fun take on X-Factor-like pizza quality rating
What if one of the most prolific talent competition show producers in the world decided to start working for a pizza chain? That’s the question Domino’s answering in their latest Simon Cowell commercial. In it, the iconic English TV personality takes the reigns of food control and gives his opinions on pizzas.
So here he goes, sitting in the Domino’s restaurant’s kitchen, having the employees all lined up, and saying his trademark “Yes” and “No” to different uncooked pizza creations. This Simon Cowell commercial is a lighthearted take on celebrity advertising that will work perfectly as a TV advert or a producer’s face-featuring street billboard.
Why did Domino’s choose Simon Cowell?
“Onstage isn’t the only place Simon Cowell demands excellence,” said Kate Trumbull, Domino’s senior vice president – chief brand officer. “He has an eye for detail and demands perfection when it comes to making mouthwatering pizzas too. Domino’s has a longstanding history of making sure each pizza is delicious, but now, we’re taking operational excellence to the next level.”
Simon Cowell also commented about the campaign involvement saying in the statement that “Domino’s demands greatness. They know exactly what it means to deliver the perfect pizza. Domino’s is a definite yes from me.”
What other fast food commercials to watch in August?
The rivals aren’t sleeping. KFC teamed up with KD bringing a limited edition of Mac ‘n Cheese to the Canadian market and announcing it with an epic ad with Colonel Sanders:
And let’s not forget that Simon Cowell commercial classics that is a Royal Match campaign:
