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Cinema digital signage is a great tool to improve sales, boost customer engagement, and redesign for growth. All this sounds amazing, but how exactly do you use screens for that? Well, with Kitcast digital signage solution it’s very easy and straightforward. Let us guide you through this process.
Where to start with cinema digital signage?
First of all, your movie theater should choose the proper digital signage software. It will allow you to control the screens, broadcast and design content, track the engagement, and make amendments to the strategy. In other words, the software will be the brain of your digital signage cinema network.
Needless to say, you should choose carefully who’s going to be in charge of the content delivery.
Kitcast is a digital signage software for Apple TV that is a perfect option for movie theaters. Why?
– it’s easy to set up: you just need an Apple TV device (find the best Apple TV 4K deals here) and a screen
– it has robust content capabilities: use widgets, generate content with AI, profit from intuitive design, and manage multiple screens on one computer
– it is secure: your data is protected with Kitcast and you can rely on our software to keep it this way
In conclusion, to start with cinema digital signage you would need digital signage software + Apple TV + screens. As simple as that.
Why digital signage at the cinema is a good idea?
Cinemas provide a moviegoing experience. Screens can make this experience better for the visitor and more profitable for the venue.
– increase sales by running attention-grabbing promotions
– highlight movies with the visual power of the screens
– boost engagement
– make a visit more interactive and memorable
– create a special experience for loyalty program members
– improve your concession stand experience
As you can see, cinema digital signage is versatile and can deliver many benefits. Its main advantage is the flexibility. You can adapt content whenever you want and this will not cost you a penny.
Imagine having such a powerful tool at your fingertips. With cloud-based solutions like Kitcast, you can start immediately, without tiring installation processes and going through complicated tech documentation.
Just connect your Apple TV to the screen, download the app, and follow the simple instructions.
What are the cinema digital signage examples?
There are different types of movie theaters. But the beauty of signage technology is that it can be effectively used at any kind of cinema. Whether it’s a multiscreen megaplex, a local chain, or a cozy indie movie hangout, the screens have you covered.
Here are digital signage cinema examples of using Kitcast for growing your venue.
Improving cinema lobby
Make your lobby irresistible with the help of the screens. On one hand, you’re getting an item that makes your design more digitalized. On the other hand, you can use lobby screens to
– promote current and upcoming movies
– incentivize visitors to join your loyalty or rewards program
– highlight the special deals at the concession stand
– ask for opinion/feedback
Moreover, it serves as a perfect advertising space that your partners will love. It can be adapted to any kind of campaign bringing you money in the process.
Concession stand that sells
Adding display technology to concession stands is an ultimate profit booster. That’s because digital menus are among the most efficient ways to increase sales.
Screens here allow you to show special promotions, bargain deals, and limited-time options. You can also eliminate queues by using displays for online purchasing. Digital signage also boosts engagement with your menu as you get a better visual presentation of the items.
Moviegoer-first experiences
Cinema lovers will appreciate the digital signage that celebrates movies and provides them with more information. You can use screens to show trailers, special trivia, actor and director’s profiles, and interesting facts. Also, the displays can serve as the enablers of AR experiences linked to the movies you’re showing.
Better wayfinding
A visitor doesn’t want to get lost in a big movie theater. Use screens to provide clear and easy wayfinding. Why it matters? It shows that you care about the moviegoers and are ready to create the most comfortable time for them.
Social media promotion and integrations
The majority of cinemas are using socials to be in contact with their audience. Cinema digital signage allows you to promote your profiles more effectively and boost engagement. You can use QR codes to enable direct interaction.
Also, screens will help you with user-generated content as you can ask visitors to share their experience at your movie theater.
Digital signage at movie theaters for advertising
One of the main advantages of the presence of signage technology at movie theaters is that it gives you a great advertising opportunity. When you master the screen content delivery, advertisers would be willing to cooperate with you on their campaigns.
And it’s not only the movie studios. Basically, with a digital signage network in place, you can collaborate with any advertisers that are interested in your target audience.
Such cooperation wouldn’t be intrusive, the screens can be used for a variety of creative campaigns, and you will be in full control of how and when you’re showing the ads.
Kitcast is your best pick for an easy-to-set-up and powerful digital signage solution for Apple TV. Do you have any questions about the cinema digital signage?
Let us know, we would be happy to consult you.
