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internal communications digital signage

Importance of Digital Signage for Internal Communication after COVID-19

4 min read

As many businesses around the world are preparing to reopen offices again, Internal communications digital signage is as relevant as ever. Let’s talk about the advantages of this technology for your workplace

Companies worldwide have been paralyzed by sudden and devastating effects from the lockdowns introduced to battle the novel coronavirus. COVID-19 has completely changed the way we approach work and the offices have been empty for more than a year now. With the mass vaccination, it is going to change soon. However, the question arises whether businesses are ready for the safe return back to normal and whether it will be “normal” after all. 

There are many challenges in going back to the people-filled offices. Recent surveys show that employees got used to working from home. Remote work hit all-time highs and virtual workplaces became the standard in the world affected by the COVID-19 outbreak. Nevertheless, studies show that both the office and remote are here to stay. While some companies can adapt to the hybrid models of organizing work, others can’t. The real question here is how to return to a closed office space effectively without risks. Internal communications digital signage is the answer. 

Corporate communication digital signage (and the best practices of using it)

During the COVID-19 outbreak, digital screen technology showed itself as an effective tool that helps organizations fight the dangerous virus. Because of its versatility, visual nature and flexibility, many organizations opted for using screens to minimize the negative impact of the lockdowns. It proved itself to be indispensable to ensure that the social distancing rules are fulfilled. 

As the offices open again, digital signage in internal communications is a perfect tool to make this process smooth and safe. Even before the pandemic, screens were frequent in workplaces around the globe. Now they have to be an integral part of any space. By implementing digital signage technology, your company can create an effective ecosystem perfectly fit for the changing world. 

Here are the best practices of using internal communications digital signage to battle COVID-19: 

1) using screens for important announcements and alerts

2) motivating employees and organizing various competitions to boost morale

3) improving the internal communications framework

4) creating an effective feedback tool

5) ensuring safety and fulfilment of social distancing rules

Safety first 

In a time when one sick employee can put the whole organization at risk, it is extremely important to monitor the health of your workers and prevent a potential outbreak. The more you’re in control of a situation the less will be the price for an unlikely event of closure because of the infection. 

Screens are perfect for ensuring that the safety requirements are met and that your employees are doing everything right. 

Use displays to broadcast health information, make important safety announcements, notify your employees about the necessity of social distancing. Digital signage allows you to show alerts instantly. You can also experiment with content and find the right one fit for your needs as a business or organization. 

Communication based on trust

Let’s make it clear, the presence of a screen doesn’t make corporate communication better per se. It is a mere tool. But if you use it in the right way, it can transform your workplace and improve the way your employees work. We would say that it’s all about trust and understanding your worker’s needs. When people feel that their employer cares about them, it is enough to earn loyalty. That’s what organizations should aim for. And digital signage is a great way to reach this goal. 

Coronavirus outbreak and all the lows that came from it for the economy had a huge impact on the employer-employee relationship. As the budgets were cut and many lost their jobs, coming back to normal may take a lot of time and relation-building. That’s why trust is essential for keeping the spirits high and the future bright. Make sure that you know what your workers care about and use digital signage to enhance your internal communication. 

The content you run using digital technology should be relevant to your employees. Take your workspace to the next level with the screens and win the trust of your workers. 

FAQ

How to implement digital signage technology at my business?

Turning to screen technology has never been easier. You will just need screens, Apple TV and our app (Kitcast) installed. After a quick installation process, you’re good to go. 

Do you have a trial version to try out the capabilities of the software?

Kitcast offers a free trial. You can sign up for it here. The good news is – you don’t need a card to do it. 

How can I know what content to run? 

It all comes down to the needs of a particular business. Long story short: there is no one right way to show content using digital signage. This depends on the size of your business, your industry, the interests of your employees, your corporate culture, etc. 

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