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It’s high time to make the list of the best retail Instagram accounts in 2024. What are brands doing on the Meta-owned platform? What content do they publish? How do they interact with the audience? Discover all that in our new article covering the best of the best on this platform.
1. Costco
Why: Costco knows how to engage with its devoted fanbase. And the chain knows that the audience loves its products. This allows the brand to take certain liberties in the kind of content it publishes. You won’t find particularly high-budget shots here; Costco’s Instagram is straight to the point.
Take this post of Cinnamon Coffee Cake, for instance. It’s hard to find another social media profile out there that would garner such a strong people’s reaction to something so trivial. More than 4700 likes and 100+ comments for a phone-shot pic of the cake. Needless to say, this does increase Costco’s sales and does a perfect promotion of the product. It’s just not everyone can enjoy the same kind of engagement.
For Costco, Instagram is just a continuation of its general marketing strategy that involves membership, loyalty, and a “treasure hunt” approach to presenting its products. The retailer just uses Instagram to elevate its marketing efforts and win the digital medium too. And it succeeds in the quest.
2. Aldi
Why: Aldi’s game on Instagram is creating a like-minded Aldi-loving community. That’s why the brand’s posts are focused on recipes, great finds, shop tours, and influencer-generated content. It’s a lively profile that changes according to the season.
The Aldi UK is mostly focused on the food preparation part with lots of images and videos about the foods you can find at the stores and the ways how to prepare them.
3. Lidl US
Why: we love how silly and lighthearted the Lidl US Instagram account is. It’s very Gen Z-oriented and fun. The German retailer isn’t shy of participating in TikTok trends, using humor to promote its products, and doing things like this to its feed:
While it’s not as active as Aldi or Costco, Lidl does show lots of creativity on its Instagram page.
4. The Home Depot
Why: Here is the 4th of our TOP of retail Instagram accounts. Nobody does storytelling in retail as well as The Homo Depot. Surprisingly, the American home improvement chain is eating the social media’s cake and leaves no crumbs. The devotion to constantly posting content is absolute here. The Home Depot seems to be on a streak of publishing well-written stories and setting new trends for retail Instagram accounts of the world.
Its account is also filled with very different kinds of publications. One day it’s posting Halloween stories about the two newlywed skeletons, the other it teaches us how to install a towel bar. It’s the pleasant chaos of a social media channel; the one you want to just keep scrolling and scrolling.
5. Target
Why: Here is the fifth of our Best retail Instagram accounts. There’s quite a high bar for a multibillion-dollar retail company when it comes to social media. And Target doesn’t disappoint in the way it presents its Instagram. The brand’s account is as epic as you would expect. Collaborations with celebrities, custom-produced holiday-themed animations, lots of pets, short videos about the products, and TikTok-style content. Target has it all and it’s addictive. The company is very active too. They post almost every day to its massive audience of 6 million people.
6. Sephora
Why: Here is the last of our TOP of retail Instagram accounts with more than 22 million followers, Sephora dominates Instagram. The brand’s account exemplifies the power of this social media platform for beauty retail. It also shows the power of smart influencer campaigns and user-generated content.
Of course, Sephora’s other big advantage is celebrity collaborations. One of the latest epic ones is the partnership with Selena Gomez (who with 424M followers boasts one of the most-followed accounts in the world). The singer and actress’ Rare Beauty brand is sold exclusively in Sephora stores so the retailer makes the most of this through the Instagram content. Selena Gomez isn’t promoting her product distantly, but she is frequently featured in videos inside Sephora stores adding even more publicity to the beauty retailer.
But that’s not everything for Sephora. Their feed is a beauty world of its own with beautiful curated videos and photos showing their products in the best light possible.
