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It’s high time we’ve added new entries to our list of the best hospital ads. Filled with hope, empathy, and motivation, these commercials promote the medical institutions well. You can also learn from these hospital advertising examples and get inspired for your own healthcare marketing. Here are the 8 best hospital ads.
1. Imaginable – Mayo Clinic
Why: reality and imagination blend in Mayo Clinic’s superb ad called “Imaginable.” We see health scientists at work. They strive to get the “un” out of words that have power when used for a person’s health. Unanswerable becomes answerable, uncurable becomes curable, and unconquerable becomes conquerable. The letters serve as a symbol here and the clinic used CGI to make a more visual point.
We can easily say it’s among the best hospital ads ever. Usually, you don’t see such a creative approach in medical advertising. But Mayo shows how hospital commercials can be: memorable, touching, and hi-tech.
2. We Find A Way – Mount Sinai Health System
Why: Mount Sinai shows that you don’t need a big budget to craft a powerful hospital ad. Use a slideshow format and aim for emotional impact with a story. “Don’t let anyone tell you there are things we cannot change,” the narrator says and we get goosebumps immediately. The well-known US hospital then proceeds to list the achievements it had in medicine that help patients.
We discover that Mount Sinai had breakthroughs in ways to repair heart valves. The hospital also was the first to create the Center for Post-COVID Care to treat the symptoms that came after the illness. This kind of storytelling is perfect for the promotion of the hospital as it puts forward the extensive experience it has.
3. Nation’s Highest Rating for Heart Surgery – NYU Langone Health
Why: that’s an example of a very focused hospital ad. The target here is a patient looking for heart surgery. NYU Langone Health produced a beautiful commercial that highlights their expertise and comes equipped with stats too (99.99% success rate of heart surgeries). It’s a 30-second ad that gets everything right. You can use this format for promoting special services at your hospital.
4. Your Guardians of Our Shared Human Spirit – AdventHealth
Why: there are many things to like about the “Your Guardians of Our Shared Human Spirit” from AdventHealth.
First of all, it’s cinematic. The footage looks awesome as it captures the movement and being active. But then there’s an artistic element to that video too. The narration starts with a typical advertising lingo but then it goes into rhyming and gets into the poetry territory.
Considering that it’s a hospital ad, we have to applaud AdventHealth for such a creative approach to their commercial. And also the tagline “Feel whole” is a fresh new take on how you advertise hospital services to the audience. The video feels very spiritual and uplifting so kudos to AdventHealth for one of the best hospital ads in 2024.
5. Innovation Happens Here – Mass General Brigham
Why: sometimes there’s no need for fluffy stuff in hospital advertising. Let the facts speak for themselves and make it your marketing strategy. Boston-based Mass General Brigham goes this way and crafts a very confident ad that highlights the vast expertise and high ranking of their medical institution.
Their doctors teach at Harvard Medical School, the world-changing research unfolds in their buildings, and they boast five nationally ranked hospitals. Oh, and Mass General Brigham is also number 1 in hospital medical research. Of course, when your credentials are that impressive it’s a sin not to use them in the ad.
6. Yale New Haven Health
Why: “X-rays, penicillin, even chemotherapy all were pioneered here,” that’s a fantastic way to start a hospital ad. Yale New Haven Health fully uses its affiliation with one of the best-known schools in the world to promote its patient services. It’s a simple format, but it works great if you have a well-recognized brand to use in a campaign.
7. No Matter the Odds – IU Health
Why: it may be only 30 seconds, but the echo of this hospital ad will be with you for quite some time after watching. The setting is as peaceful as it gets. We see people enjoying a barbecue picnic. The weather is nice, everyone is smiling, and the sizzle of veggies is in the air. Cue the narrator’s voice throwing words like “open craniotomy,” “treatment for medullary thyroid cancer,” and “screening for genetically inherited high cholesterol.” These are not the words and things you want to think about when you’re having a good time outside.
But life is not all unicorns and rainbows. IU Health creates a powerful hospital ad by juxtapositioning the peaceful and the medical emergency. The main message is “No matter the odds, IU Health is always there for you.” And we think it’s beautiful.
8. New Life and Hope – UC Davis Health
Why: inspirational, transformational, and global intertwine in UC Davis Health hospital ad. The “Believe in Better” campaign is, in fact, focused on the social initiative that the medical institution created with the same name. It aims to improve “access to job opportunities, stable housing, healthy food and clean air” and already has many examples of transformational change supported by UC Davis Health.
The ad is a great visualization of this social movement with inspirational footage and powerful storytelling.
Here’s our previous list of the best hospital ads
Hospital advertising treats one of the most complex subjects that exist: human health. While it always pays off to be creative in hospital ads, there should be some tact and understanding too. Best hospital ads have a class in them, they work on an emotional level, raise a certain awareness, have flawless storytelling, and don’t forget about putting the emphasis on well-being. Healthcare is a tricky subject and it requires a nuanced approach.
That’s why it’s always great to see hospital ads that strike the balance of being a perfect branding vehicle and not overdoing the promotion of services. Here are the best hospital ads of 2023 and 2022 that give a lesson in how the campaigns are done. They will provide you with inspiration for your own healthcare marketing.
1. Put Your Health First – Mayo Clinic Health System
Why: this is a powerful one. Mayo Clinic chose an indirect approach to marketing and told a story of a man that feels that his health is deteriorating. We see him playing with the dog and living day-to-day life. But the health issues simply should be addressed. And Mayo Clinic is a place to get this done.
This is one of those hospital ads that could also work well as a PSA about the necessity of health checks and monitoring.
2. Life’s Mission to Defeat Cancer – Cedars-Sinai
Why: there’s nothing blockbustery or impressive about this hospital ad. Yet, it’s one of the most strong ones you’ll see. It’s just a single shot of an oncologist talking about his devotion to defeating cancer. Dr. Armando Giuliano is calm and focused as he describes how the cancer is treated at Cedars-Sinai. And that’s the best commercial for a hospital there can be.
3. #TheBestOutcomes Faster Stroke Care – NYU Langone Health
Why: cinematic videos are also found among the best hospital ads. Take this entry from NYU Langone Health. The ticking clock makes haunting background music, the camerawork is great, and the topic is extremely serious. It’s about the stroke care and the importance of the faster service. The commercial works because it’s memorable. The facts that are being displayed in between the footage of healthcare workers at the job are eye-opening. It’s simply a great hospital ad.
4. Forward. For all of us. – Johns Hopkins Medicine
Why: things get inspirational in the hospital ad of Johns Hopkins Medicine. The video has it all. The footage starts with the special effects-heavy Leonardo da Vinci painting and a trip through the human veins and blood cells. Then the commercial transports us to more familiar environments highlighting the achievements of Johns Hopkins Medicine and showcasing its values.
In a short runtime, the ad manages to both promote the innovative side of the college and establish an emotional connection with the potential patients. And that’s exactly how you do good digital marketing.
5. World-class maternal care – New York-Presbyterian Hospital-Columbia and Cornell
Why: it pays off to be confident in your advertising. This hospital ad from New York-Presbyterian Hospital-Columbia and Cornell utilizes a more rhythmic approach than the rest of this list. The music is uplifting and bluesy, the advantages are creatively outlined, and the pace is rapid. It looks slick, it conveys the right message, and it is gorgeously shot.
6. SickKids VS Limits: House of Legends
Why: the advertising game of Toronto-based SickKids is on another level. They are the royalty of a superb hotel ad, they have perfected this craft. House of Legends is among the best ones ever produced by the medical institution. The music choice here is an acoustic version of Coolio’s “Gangsta’s Paradise” with the words changed to “They been spending most their lives living in a future paradise”. Given the poignant footage of children receiving hospital treatment, it’s a highly effective approach.
What’s notable about how SickKids do things is its commitment to top-notch digital marketing. And it’s not only being done to promote the hospital, it mostly functions as the call-to-donate. Each video comes with a link to a certain donation campaign. Other hospitals can learn a lot from this strategy and incorporate similar approaches into their marketing efforts.
7. Help Ryan Help SickKids: A Word From His Holiday Sweater
Why: here’s the next one of the best hospital ads, another stroke of marketing genius from SickKids. Canadian hospital itself, the institution employs several Canadian icons to promote a donations campaigns. Yes, it’s one and only Ryan Reynolds and his… talking sweater. The voice behind the holiday garment is a fellow Canadian, the actor Seth Rogen. Toronto Maple Leafs center Auston Matthews also makes a cameo. The whole thing is full of positive chemistry and laughs. Is this an ideal call-to-action hospital ad? Definitely!
8. Doors – Spire Healthcare
Why: oh Boy, the next of the best of hospital ads. The tears are guaranteed to be shed. Spire Healthcare masterfully uses the emotion in its video. It follows a half-real-half-day dream journey of a nurse to the patient that’s going to leave the hospital for his family. As she goes through the halls of the facility, each door she opens shows her a moment in the life of other patients.
It’s a powerful allegory to “being home with the loved ones”. Also, it’s very sentimental to see. The whole advertisement feels like a well-crafted short film. The music is on point, the camera work is exquisite and we’re transported to many various locations at once. In other words, it’s among the best hospital ads of the recent years.
