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Fashion ads are all about style, celebrity factor, flawless execution, and unlimited creativity. Lots of money is being poured into crafting these commercials and you can spot some amazing pieces of marketing there. Why not celebrate the best fashion ads in 2023? That’s exactly what we will do in this article to bring you the most beautiful, boldest, cutest, and most touching fashion commercials that are out this year. Use it for inspiration or simply give in to the chic atmosphere.
1. Zendaya and the Capucines – LOUIS VUITTON
Why: Zendaya is definitely a person of the moment in 2023 and Louis Vuitton utilizes this fact to the full force delivering one of the best fashion video ads of the year. When you’ve got such a well-known model, use the looks wisely. The French brand chooses a striking French setting for the American actress to shine. Zendaya is walking through the iconic modernist E-1027, one of the haute life symbols of Roquebrune-Cap-Martin and a very fitting tribute to the company’s roots.
The ad itself is a minute of sun-drenched, airy, beautiful fashion perfection. The focus is the Capucines bag, one of Louis Vuitton’s most recognizable and beloved pieces. All of it to the backdrop of the timeless “Girl, You’ll Be a Woman Soon” by Urge Overkill.
2. Lionel Messi for Louis Vuitton: Horizons Never End – LOUIS VUITTON
Why: seeing the king of football acting in fashion commercials is always refreshing. When it’s the Louis Vuitton one, we’re even more interested. Although the Argentinian megastar is far far away from Paris now and under the sun of Florida, the LV brand hasn’t spoiled an opportunity to partner with Messi to promote the Horizon travel bag. The result is one of the best fashion ads in 2023.
It’s not only a video, but a series of photos too. Everywhere Messi looks genuinely happy to be there and we can’t be happier for him. Also, it’s hard not to applaud the choice of music here, Louis Vuitton always has the best soundtracks for their fashion ads. In Messi’s case, his movements with the luggage are accompanied by the legendary Bowie’s Heroes and it simply doesn’t get better than this. Certainly one of the best fashion commercials in 2023 it is.
3. Ryan Gosling for Gucci Valigeria
Why: it’s pure cinematic perfection in Gucci’s latest campaign featuring the one and only Ryan Gosling. The Barbie star is just ideal for the job. The plot here is blurred. The man is traveling across what looks like the Big Sur area of California with the Gucci suitcases. Many Gucci suitcases. He stops at motels to eat an apple. He stops by the road to eat a hamburger. He’s in perpetual movement, he is finding joy in traveling. Also, he wears retro-inspired Gucci clothes that look fine.
Finally, he ends up on the ocean beach and finds (also, it may be possible that he knew about it all along) the door to what happens to be another dimension/world in one of his Gucci suitcases. Of course, our man decided to enter. Maybe he came from there earlier to visit Big Sur. We don’t know. What we do know is that the commercial is among the best fashion ads of the year and an absolute pleasure to watch. The video is shot by the British photographer Glen Luchford and features a vintage 70s tune “Magic Man” by Heart.
4. #PradaGalleria | The Glass Age
Why: when the ad not only looks but also feels like daydreaming you know that the brand has accomplished something. Prada has employed Venezuelan-American artist Alex Da Corte to craft this mesmerizing campaign featuring Scarlett Johansson to promote the handbag. What came out of this collaboration is magic, a triumph of creativity. This ad is on the fringes of art, a commercial marketing campaign that wouldn’t look out of place in a museum. And that’s something when it’s the luxurious brand commercial we’re talking about.
The premise is quite simple: Scarlett Johansson is shown in different colored interiors proclaiming two different poetic phrases. But it’s her range as an actress to inhabit various personalities that shines brightly here. You can’t turn your eyes away from her brilliance and versatility. It helps Prada too, her standing with the bag makes you want that bag badly.
5. A new creative expression – Burberry
Why: Burberry is all about that British class and you’ve got plenty of it in their 2023 “A new creative expression” campaign. Filmed by Tyrone Lebon, it doesn’t have a plot, it should be consumed as a coherent fashion advert with the brand ambassadors as stars. The video is a celebrity-studded one and features such well-known people as Georgia May Jagger, Jun Ji-Hyun, Lennon Gallagher, Liberty Ross, Raheem Sterling, Shygirl, Skepta, Son Heung-min, Sophie Ahmad, and Vanessa Redgrave.
That’s why you can’t get enough of it, this fashion ad is juicy, it’s undeniably cool and unapologetically stylish. The poem reading in the background ties the video together and gives it a sermon-like atmosphere. As for the music background, it’s infinite and is comprised of synth sounds that are there to accentuate the visuals and never to resolve.
HERE IS OUR PREVIOUS LIST OF THE BEST FASHION ADS
Fashion ads were terrific in 2022. It’s time to have a roundup of the best ones. Immensely stylish, unapologetically creative, and alluringly visual, they did the job of product promotion very well. Here are the best 2022 fashion ads for you to get a little bit of inspiration.
1. Tambour Twenty Timepiece: Journey Beyond Time – Louis Vuitton
Why: two behemoths of new Hollywood combine their forces in this beautiful Louis Vuitton ad for their premium Tambour watches. Bradley Cooper is going through the noisy and smoky New York City with the footage changing to the imagery of what appears to be his childhood memories time after time. The video is directed by La La Land’s helmer Damien Chazelle.
The video follows the actor as he walks through the streets of New York. In another timeline (or maybe a world) we see a child (that our tender heart suspects to be a young protagonist) enjoying the freedom and carelessness of youth. The two timelines create an emotional effect of searching for elusive childhood memories in the concrete jungle of a megapolis. Louis Vuitton watch serves as a bridge between two worlds, providing the “journey beyond time”. It’s quite touching and plays all the right soul strings.
It feels nostalgic, it features incredible cinematography of NYC, and it highlights the fantastic ability of Bradley Cooper to just stare into the air and make it seem very philosophical. Anyway, definitely one of the best fashion ads in 2022.
2. Burberry Night Creatures Film
Why: when WTF meets pure artistic genius, beautiful things happen. Burberry’s latest ad is a great example. It’s more of a short film than a classic ad, though. Three protagonists (all wearing Burberry of course) are traveling in a night bus through London. Suddenly the bus stops, they hit the street, and then it all becomes weird. Giant tentacles invaded the city. With the pleasant classical music accompaniment, we see how the tentacles “fight” with the protagonists raising them above the ground and trying to kill them. Finally, the strange creature gets a grip over all three of our heroes and gets them straight to the Thames to… show the sunrise over London Bridge.
Burberry describes the video as an “adventure into the unknown” mirroring the company’s ethos. And it’s some seriously creative piece of artistic advertising and undoubtedly one of the best 2022 fashion ads. It is a master class of realizing the bold idea that doesn’t involve a celebrity just walking in a brand’s clothing piece but interacting with the audience through the power of storytelling. And we believe that it’s something that should be celebrated in the world of advertising.
3. Dior Holidays – The Atelier of Dreams 2022
Why: there’s nothing particularly extraordinary about this Dior holiday commercial. Still, we’re talking best fashion ads 2022 here, and this one is definitely eye candy. Led by sparklingly fine Anya Taylor-Joy and shot at Le Château de La Colle Noire in the South of France, it does what a good commercial should do. Motivate you to buy luxurious Dior products to belong to this world of ethereal beauty that is.
Also, it’s a perfect holiday ad, the one that puts you immediately into a festive mood and makes you wish that you had a Dior luxury to accompany the holidays.
4. The Exquisite Gucci Campaign
Why: iconic fashion brand chooses to pay homage to the auteur Stanley Kubrick in their 2022 fashion commercial and the result is magnificent. The video takes us through the different iconic scenes of the director’s movies with Gucci clothes making appearances too. That’s a tongue-in-cheek way to play with the already established cultural tropes and make them your own and Gucci nails it.
The commercial is very cinematic, you can feel the respect the company has for the director and the craft.
5. Prada Paradoxe Emma Watson – Prada
Why: Emma Watson shines in this wonderful campaign for Prada. Directed by the actress herself and featuring landscape-changing visuals, spectacular cinematography, and the leitmotiv to “always be yourself”, it’s the kind of commercial you’d want to play over and over again. Watson is magnetic in this one, the pairing of extensive natural panoramas with dystopian images looks cool, and the powerful imagery is sure to inspire. We hail it our favorite fashion ad of 2022.