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Fitness motivation looks amazing on TikTok. This social media network seems to be made for content like this. And we know some cool gym TikToks that consistently prove that every fitness establishment should have an account. Because why would you not use this social media platform to promote your place and grow your gym business? Here are the best gym TikToks to follow in 2024.
1. Planet Fitness
Follower count: 71.1K
Why: considering that Planet Fitness has more than 2,400 clubs around the world, its gym TikTok is surprisingly relatable and down-to-earth. Gym memes here, struggle fun there, and some hilarious training-themed images in between. This is how you do it to be favored by the algorithm. It’s all very PG-rated and polished, but it works and that’s the main thing.
Planet Fitness gives us a whole variety of content types and doesn’t shy away from experimenting with some crazy stuff (like “How to become a treadmill”). Silliness and openness to have fun pays off big time in the TikTok world where Gen Z rules. And Planet Fitness does everything right.
2. Crunch Fitness
Follower count: 21.3K
Why: there’s a difference between having a gym TikTok and slaying the gym TikTok account. Crunch Fitness is there for the win. The brand’s videos often go viral and it’s for a good reason. They create killer content that you will not confuse with anything else.
Like the hilarious skit about being on a Zoom call while running on a treadmill (4.6M views), finding your “swolemate” (7.7M!), and walking out of the gym after the leg day (4.7M).
What unites all these viral videos? Each has been shot on an ordinary phone camera and didn’t require any budget to make. It’s all about understanding how TikTok works, being naturally funny, and posting it to the right audience. FYP magic will do the rest. This is especially evident in the “walking out of the gym after the leg day” video. Study Crunch Fitness account very well as it’s one of the best gym TikToks in 2024.
3. Orangetheory
Follower count: 15.8K
Why: Orangetheory is having a good time. That’s evident. They are on TikTok to make others laugh and improve your day. And we respect that. But while their feed might feel effortless, it’s actually very well organized and there’s strategy behind each video.
Orangetheory cleverly plays with popular TikTok trends, collaborates with influencers, and posts relevant stuff. It’s great to see the up-to-date gym TikToks that serve content fit for Gen Z consumption.
4. Equinox
Follower count: 89.1K
Why: Equinox found a perfect pairing with TikTok. This social media platform helps this fitness chain promote its superb locations and cement its status as one of the most visually appealing gyms in the world. The brand is known for its top-notch equipment, celebrity clientele, and exclusive member amenities. All of it is on full display on Equinox’s TikTok account. Yes, it’s having fun. But it’s a classy sort of fun.
Equinox TikTok celebrates the gym culture and gives users a chance to take a peek into their luxurious fitness world. Also, it’s a very diverse set of content types. You will see fitness influencers giving training, restaurant reviews, showcases of the new locations, special promotions, amenity highlights, and occasional city tours. What’s characteristic of their gym TikTok is devotion to professional quality photos and videos.
5. Anytime Fitness
Follower count: 34.8K
Why: if you’re looking for a good source of gym TikTok ideas, check out Anytime Fitness account. It doesn’t aim for virality for the sake of virality. No, the social media managers here are focused on delivering feel-good fitness content that connects with the target audience.
There’s no controversy or walking on thin moral lines. Just pure gym motivation, educational videos, smoothie recipes, and relatable videos about fitness struggles. And sometimes it is all it takes to have a good brand TikTok account.
6. The Last of the Best Gym TikToks – PureGym
Follower count: 26.3K
Why: we love PureGym’s TikTok account. The UK fitness chain takes an educational approach to its content. It’s full of inspirational videos, gym motivation, step-by-step guides, and beginner’s advice. Of course, the brand flirts with the FYP algorithm by posting fun stuff, but this account aims to guide and help. And we respect that. That’s why PureGym is on our list of the best gym TikToks.
