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If your cafe isn’t on TikTok in 2024 you’re missing out on great marketing opportunities. Whether you’re a neighborhood place or a big chain, being on TikTok gives you more attention from potential customers and can help you grow your business.
But how exactly do you do a great cafe TikTok? What content should you put to hit that FYP? We collected the best cafe TikTok accounts for inspiration and learning.
1. Dutch Bros Coffee
Why: let’s be real, coffee TikTok isn’t as developed as the coffee Instagram yet. But there are cute cafes that make the difference. And also get all the subscribers. Dutch Bros Coffee chain from Oregon has one of the best cafe TikToks in the US.
Their recipe for content is delivering cheerful, feel-good stuff that gives you a strong wish to have a coffee right here, right now. There’s no controversy here, just a sense of friendship, nicely done promotions of their new items, and a great understanding of how the TikTok algorithm works.
2. Starbucks
Why: considering its multi-billion status and brand awareness that no other coffee establishment has, Starbucks could relax and give us some generic boring TikTok. Instead, the company chooses to have fun and treat its fans to creative videos that are really well-crafted. Starbucks gets TikTok and its charms of unpredictability.
So the brand publishes varied bits that put a smile on your face, make you crave new drink flavors and simply make your day brighter. That’s why they are among our best cafe TikTok accounts at the moment.
3. Blue Bottle Coffee
Why: not many cafe TikToks have 2M+ views on not one, but two of their videos. Blue Bottle Coffee has and it’s not even on their campaign with The Weeknd (yes, the Canadian megastar developed the Samra Origins coffee with the brand). It’s for two tutorial videos showing subscribers how to make the Black Cardamom Latte and cold brew. And this is exactly how you do it.
What’s more interesting is that Blue Bottle Coffee achieves that without expensive tech or elaborate scripts. Just a phone camera and talent. Voila. You’ve got a great recipe for TikTok cafe promotion. Blue Bottle is also among the best cafe Instagram accounts.
4. Birch Coffee
Why: NYC-based Birch Coffee took an original approach to their cafe TikTok account. The company used the popular format of interviewing people on the streets and adopted it to suit its marketing. This strategy resulted in millions of views and great exposure. FYP was definitely hit in this case.
Why the interview format is so good for any business? It’s a treasure trove of continuous content. You never run out of people and their ideas. So if you’re wondering about where to start with your TikTok cafe strategy, this is a great idea.
5. Caribou Coffee
Why: Caribou Coffee’s TikTok account is a great place to be. They experiment with various formats, post mouthwatering coffee combos, interact with the audience in the comments, and motivate you to drink coffee ASAP. They are also showing that the cafe TikTok account can be interactive and amusing. After browsing through their feed for a while you feel like you’re friends with the brand.
6. Saxbys
Why: while Saxbys doesn’t have astronomical numbers or millions of followers, it chose a very smart approach to its TikTok content. The majority of the videos and photos they use come from the users. It helps the chain to save on producing content themselves on one hand and puts a focus on the community on the other. How can you not be loyal to the brand when your favorite chain posts your video from inside the store?
Such a strategy is rarely seen on TikTok, but it’s a really great way to accumulate content and engage with your followers in a more personalized way.
7. Alfred Coffee
Why: here’s a great example of a cafe TikTok account that goes by the marketing book. A giveaway there, an influencer collab there, a pinch of humor, superb coffee visuals, and lots of charisma. We love Alfred Coffee TikTok for spreading positivity and promoting good times. If you just start your coffee TikTok journey, use their profile as a reference point.
8. The Last of the Best cafe TikTok Accounts – Scooter’s Coffee
Why: you can tell that Scooter’s Coffee loves TikTok. And the social network loves the coffee chain brand back frequently featuring its content on FYI. Talking about the content, it’s amazing. You’ve got a perfect balance between eye-catching new item promotions, funny skits, hilarious trends, and even some high-quality video shorts. Everything for the subscribers. Who seem to love Scooter’s in the comments. Slay it is.