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We’re looking at the digital signage trends in 2025. Last year was the inaugural year for AI technology and 2025 is taking it even further. But artificial intelligence is only one part of the global picture as deeper engagement, new social media, and hyper-personalization take the central stage among the top 2025 digital signage trends. Here’s what to expect.
AI and Digital Signage Content Synergy
Generative AI is here to stay. In 2024, we’ve seen an impressive increase in usage of artificial intelligence-enabled content. People used the possibilities of technology in many various ways that covered almost every industry.
That’s why it’s safe to predict that generative AI will be among the top digital signage trends 2025.
Stats paint a favorable picture of that.
According to Salesforce:
– 45% of the US population is using generative AI
– 65% of generative AI users are Millennials or Gen Z, and 72% are employed
– 76% of marketers are using generative AI for basic content creation
According to Authority Hacker:
– 35% of businesses have adopted AI
– 9 out of 10 organizations support AI for a competitive advantage
– 77% of devices in use feature some form of AI
In other words, not only did generative AI become a popular content-making tool, but it was also actively used as one. And that’s in just 1 year. There’s nothing currently holding AI back from becoming the number-one content tool. And digital signage industry already feels the impact.
When it comes to designing content for screens, users are relying on the software to make the process easier. With solutions like Kitcast, content marketing has never been easier.
Our app features a generative AI content designer. It allows you to create content in seconds just by writing down what kind of video or image you’d like to generate. It’s a straightforward, easy-to-use and highly effective tool fit for 2025.
Hyper-Personalization in Real Life
There’s a new approach to engaging with customers and one of the top digital signage trends in 2025 called hyper-personalization. Brands are looking for better, more effective ways to interact and this approach fits this desire perfectly. But what is it?
According to Deloitte, hyper-personalization is “done by creating custom and targeted experiences through the use of data, analytics, AI, and automation.”
In other words, it’s using all the latest data-collection advancements to provide more individual marketing to customers.
While hyper-personalization is often used in correlation with online services (think Netflix and Spotify targeted ads and propositions), it can also be applied to the offline. Digital signage is how you get it out in the real world.
Customers seek brand experiences that take into account their interests and needs. According to McKinsey, 76% of consumers say personalization makes them more likely to purchase, and 78% say it makes them more likely to repurchase. These numbers show that the more the brand understands the audience, the better it is for the business.
That’s why hyper-personalization is among the top digital signage trends in 2025.
As AI and automation get more powerful, brands can provide a more individualized shopping content experience to customers. Screens serve as a communication channel for realizing all the hyper-personalization ideas.
This way, the customer journey becomes better. Moreover, a more personalized customer experience brings improved loyalty.
Examples of Hyper-Personalization Using Digital Signage Include:
– specialized deals, promotions and discounts at the retail spaces based on the loyalty status of a customer
– personalized welcome messages in hotels
– individualized health tips in the waiting rooms of the hospitals
– real-time menu adjustments based on the customer profile in restaurants and cafes
Kitcast has a myriad of content creation tools allowing brands to tailor highly personalized messages.
Video Content is On the Rise
Videos have long been the staple of marketing. They capture attention, engage better and keep the audience hooked and entertained.
In 2025, video content will be dominating too. But not only on the phones and personal computers.
As attention fatigue gets more alarming, brands are turning to high-quality video content to keep the audience interested. After all, the main advantage of digital signage against static one is the dynamism of content delivery.
There’s the same correlation between “images versus video” for the most effective digital signage content. Videos work better most of the time. And there are very convincing reasons why they become one of the top digital signage trends in 2025:
– It’s About the Increased Dwell Time
With videos, the customers are investing more attention and stay for longer. Even an extra-short video can make a much deeper impression than one image.
– Emotional Connection
Establishing an emotional connection with the customer is a win in the ever-changing technology-filled world. Digital signage gives brands a tool for that. In 2025, real-life engagement takes the central stage and screens are up for the challenge.
– Videos Enable Immersive Experiences
Immersive content is on the rise and videos are the way to reach the best levels of engagement.
Kitcast is the best digital signage app for showing video content. Our Dashboard is intuitive and powerful. You can easily control as many screens as you want and program your content delivery according to locations.
Screens as New Social Media
Social media as we know it is changing. Only 31% of people claim that ads on social media platforms capture their attention (Kantar). We see a steep decline in social media engagement.
While Facebook and X (former Twitter) are still running strong in the number of users, Gen Z doesn’t go there for content choosing Instagram and TikTok instead.
The short-form snackable TikTok videos are great for humor and having fun, but not every brand can master them and not every industry is suitable for “TikTokization.” Instagram, on the other hand, has turned into a more intimate space where users seek interactions with their closest friends and families.
Even if brands still spend billions of dollars on social media promotions and influencer marketing, things are not where they were. AI-generated content further complicates things with users distrusting everything they see online.
That’s the current social media landscape. And it’s an ideal moment to start using screens for real-life interactions. While digital signage can’t fully substitute social media platforms, using displays to enhance your social interactions is among the top digital signage trends of 2025.
This is especially true for retail where the borders between e-commerce and physical shopping have been blurred in a post-COVID era.
Digital signage is a great way to show the branded content in a way you would do it on Instagram or TikTok. Short-form videos, beautiful images, carousel content, everything goes. It encourages customers to spend more time in your space, creates a special branded experience, boosts sales and motivates UGC.
Brands are expected to pivot more into creating social media-like experiences within their physical offline spaces. And there’s a versatile element here too: on one hand, you’re creating an immersive shopping, on the other you’re promoting your social media channels. Win-win and one of the most exciting digital signage trends in 2025.
Conclusions
2025 is an interesting time for the digital signage. It’s an era of hyper-personalization, AI, and better customer experience.
Kitcast has everything you need to stay ahead of the curve. Try it now for FREE!
Digital signage trends of previous years: 2021, 2022, 2023, and 2024 show a significant evolution, from conventional displays to AI-based personalization and IoT integration. Cloud-based SaaS solutions with their amazing content management have become industry leaders. Innovations such as AR/VR in displays and advanced analytics for targeted messaging also highlight the dynamic growth of the industry. Stay up to date with digital signage trends with Kitcast!
