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Fancy discovering some cool new retail window display ideas to use in 2024? We’re here for you! Window displays have been among the most important marketing elements of any retail store since the very inception of the trade. Capturing attention is important. Retaining it is even better.
Making people come inside and make a purchase is what everyone should strive for. Digital signage is perfect for all of it. Whether it’s a regular screen, a bombastic video wall, or a custom-created panel, you can be sure to turn people’s heads and improve the visibility of your window display. Let’s review the best retail window display ideas in 2024.
1. Text That Engages
Why: when done right, textual content can do marketing magic. And there are just so many ways to utilize it with the help of the screens.
The window display is the primary location at the retail store that engages with the passers-by. Utilize it to the max with the texts that grab attention. It can be a brand message, a provocative quote, a slogan, a poem, or just one word. Use the displays to make a point and make it memorable. And it’s exactly how you increase foot traffic.
2. Explosion of Colors
Why: retail digital signage adds a strong visual element to your window display area. Going colorful is one of the best ways to use this space. You can arrange the screens to broadcast the colors of your brand or accentuate the color scheme you’d like to emphasize. It can also be used to show people what they are going to find inside your store mood-wise and serve as an interior design tool.
3. Mix of Digital and Physical
Why: having physical objects at your window display is cool. But about mixing the physical and digital by deploying cool digital signage? That brings a futuristic edge to the experience and you’re getting a better presentation of the products you’re selling. Also, it can be very versatile. That’s why it’s among the best window display ideas for retail stores
For example, in fashion retail, you can go with the classic “a piece of clothing accompanied by the screen” window display scheme. But also you can adapt the screens to serve as the accentuating elements of creating a more “artsy” experience.
4. Playing with Light
Why: lighting curation for a window display is an awesome creative trick that can help your retail shop stand out from the crowd. Digital screens would work great for this.
You can choose the level of illumination, play with different lighting schemes, and use the screens for lighting. It can be successfully utilized for the holiday window display presentation.
5. Unleashing the power of AR
Why: digital signage in retail is not only for billboards and videos. It also serves as “gates” into the AR activations. Going full AR is among the coolest retail store window display ideas in 2024. Window displays can be a fantastic location to place these gates. The screens there will make people interact with your window and be actively engaged in the experience you’re presenting.
For example, as a clothing retail store, you can deploy a screen that would allow passersby to activate an AR try-on experience via a QR code. That can be a great way to introduce your brand and collect the data of potential customers.
6. AI-powered Conversations
Why: apart from AR, retail digital signage is perfect at enabling AI. In 2024 artificial intelligence will take the central stage in the experiential economy, so why not give the customers a taste of it by installing the screens at your window display?
Chat GTP capabilities are all yours to explore with just so many creative applications possible. One of the best ways to utilize AI for your window display using digital signage is by having a chatbot interact with the customers.
7. Active Social Engagement
Why: user-generated content is a fantastic way to promote your brand on social media, win over the hearts and minds of your target audience, and make sure that your company is relevant online. While the in-store digital signage can certainly help you with that, why not start from the window? You can use screens to announce special competitions, ask users for content, and promote giveaways.
8. The Last of Retail Window Display Ideas – Spotlight on the Product
Why: Have a new exciting collection you’d like to promote? Or maybe there’s a special proposition you’d like your customers to know about? Maybe you’d like to highlight a “buy 1 get 2” promotion? Well, with the screens at your window display marketing all those things becomes much easier. And you have all the power of digital signage at your fingertips. As far as retail window display ideas go, highlighting the product you sell is always relevant.
