As Apple releases a new series of MacBooks, the M4 Chip commercial is there to promote it. As always with Apple advertising, we’re getting a memorable piece of marketing. The company uses a weightlifting analogy and packs the 2-minute video with a fantastic acrobatic performance to make a point. Watch the ad here.
The M4 chip commercial is an ode to performance
Lately, Apple has been very literal in its product advertising. First, we’ve seen a controversial iPad Pro “Crush” spot where a hydraulic press shatters various instruments of creativity to pieces to make a point about the “all-in-one” qualities of the device.
Now we’re getting a weightlifting video as a new M4 chip commercial focusing on performance. However, this time Apple does everything by the book.
“No sweat” shows a triumph of athleticism and grace. A weightlifter participates in a competition. But he’s a real champ and manipulates his weights like batons. We see a beautifully choreographed performance that keeps you watching up until the very end of the short.
It’s a captivating movement set to the dynamic narration from Olympic figure skating champion Johnny Weir.
The M4 commercial was created by TBWA\Media Arts Lab Los Angeles in collaboration with MEGAFORCE.
The ad is soundtracked to Des’ree’s “You Gotta Be.” Six-time world baton champion Yvonne “Bonnie” Palacios provided the training and Denna Thomsen did the choreography.
MacBooks Pro with M4 are up for the AI race
This moment has finally come. Apple unveiled the long-awaited M4-powered MacBook Pro on October 30.
The company presented not one, but three different M4 versions:
- M4
- M4 Pro
- M4 Max
16GB of RAM is now standard for every MacBook Pro. This enhancement comes at a time when the company is pivoting to Apple Intelligence and confidently entering the race for the best AI device competing with ChatGPT and Google.
Also, Apple unveiled a new M4-powered Mac mini and iMac.
Still, no new Apple TV 4K device.
