Easy Guide On How to Set Up Digital Signage

Setting up digital signage is easier than it looks. You do not need to be an IT expert to get professional results. This guide will show you exactly how to set up digital signage for your business. We will focus on using Kitcast because it is user-friendly and powerful.

What is digital signage?

Digital signage is the use of screens to display content. This content can be advertisements, menus, internal communications, or social media feeds. It replaces traditional printed posters with dynamic, changing images and videos.

If you are a smaller company just starting out, you might want to check out The Small Business Guide to Digital Signage for more specific tips.

— Alex Chirva, CPO at Kitcast

“Digital signage is more than just a TV on a wall. It is a live communication channel that works for you even when you aren’t in the room. It turns a static space into a dynamic experience that captures attention instantly.”

What do I need to set up digital signage?

To get started, you need three main things:

1. A Screen: This can be a regular TV or a professional display.
2. A Media Player: A device that plays your content. We recommend an Apple TV or an Amazon Fire TV Stick.
3. Digital Signage Software: This is the “brain” of your system. Kitcast is a top choice here.

Step 1: Prepare your hardware

The first step is to get your physical equipment ready.

• Mount your screen: Place your TV where people will see it. High-traffic areas like lobbies or waiting rooms are best.
• Connect your media player: Plug your Apple TV or Amazon Fire TV Stick into the HDMI port on your screen.
• Connect to the internet: Make sure your media player is connected to Wi-Fi. A stable connection is important for updating content.

Step 2: Install the Kitcast app

Now you need to install the software on your device.

For Apple TV users:

1. Turn on your Apple TV.
2. Go to the App Store.
3. Search for “Kitcast”.
4. Select “Get” or “Install” to download the app.

For Amazon Fire TV users:

1. Go to the Amazon Appstore on your device.
2. Search for “Kitcast”.
3. Download and install the app.

Once the app is installed, open it. You will see a unique Setup Code on the screen. Keep this screen open. You will need this code for the next step.

Step 3: Link your screen to the dashboard

This step connects your screen to your computer so you can control it remotely.

1. Go to the Kitcast Website on your computer.
2. Log in to your account. If you do not have one, you can sign up for a free trial.
3. Look for the “Add Screen” or “+” button in the dashboard.
4. Enter the Setup Code displayed on your TV screen.
5. Give your screen a name, like “Lobby TV” or “Break Room.”

Your screen is now linked. The TV should update immediately to show that it is ready for content.

Step 4: Create and schedule your content

This is the fun part. You can now design what appears on your screen.

• Use Templates: Kitcast has many pre-made templates. These look professional and save you time.
• Add Widgets: You can add weather updates, news feeds, or social media streams.
• Upload Media: Drag and drop your own images and videos into the dashboard.

If you want to keep your content fresh and modern, it helps to know what is popular right now. Read about Digital Signage Trends for 2026 to see what audiences expect to see.

Once your playlist is ready, hit “Publish.” Your TV will start playing your content instantly.

How do I manage multiple screens?

Many businesses have more than one screen. You might have screens in different rooms or even different cities.

Kitcast makes this easy. You can group screens together. For example, you can have a “New York” group and a “London” group. You can send different content to each group with just a few clicks.

For a deeper dive into managing a larger network, read our article on Digital Signage for Multiple Locations. It covers strategies for keeping your messaging consistent across different sites.

Advanced Tips for Success

To get the most out of your setup, keep these tips in mind:

• Keep it simple: Do not clutter the screen with too much text.
• Use high-quality images: Blurry photos look bad on big screens.
• Update often: Stale content makes people stop looking.

If you are planning to grow your network significantly, you need a plan. Learning how to Scale Digital Signage Across Multiple Locations will help you avoid common growing pains.

FAQ: Common Questions About Digital Signage Setup

Do I need a smart TV for digital signage?

No, you do not need a smart TV. Any TV with an HDMI port will work if you use an external media player like an Apple TV or Fire TV Stick.

How long does it take to set up Kitcast?

You can set up Kitcast in about 5 to 10 minutes. The process is designed to be fast and simple.

Can I use digital signage without internet?

Kitcast has an offline mode. Your content is cached on the device. If the internet goes down, your screens will keep playing the scheduled content.

Is digital signage expensive?

It is very affordable. You can use consumer-grade TVs and low-cost media players. The software subscription is scalable to your needs.

Setting up digital signage is a smart move for any business. It improves communication and engages your customers. By following these steps, you can have your first screen running today.

Ready to start? Visit the Kitcast Website to create your account and transform your space.