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Are you looking for something to refresh the customer experience and boost sales? Digital signage for gas stations is that tool. We’re talking indoor digital menu boards, outdoor roadside screens, pump displays, and convenience store boards. There are just so many cool ways to transform your gas station with digital signage. Let’s see how this technology works.
What is digital signage for gas stations?
It’s a network of screens at the gas station showing certain types of content.
Gas station digital signs can be indoor or outdoor.
Also, they can be of different sizes. For example, you can use smaller screens on petrol pumps, a bigger one for the roadside billboard, and a combination of displays put together for a video wall behind the cash desk.
This technology brings better engagement and makes upselling easier. Digital signs are perfect for consumable content delivery on the go. The content shown on displays is ideal for instant attention-grabbing.
Transforming the customer journey
Long gone are the days of the pump-and-go attitude. Today, gas stations are the islands of commerce combining the retail (convenience store) and the restaurant. Filling your tank is not the only reason you’re stopping there.
Often, you can also have a coffee, enjoy a meal, buy some gifts, get some snacks, and maybe even watch a sports game. Petrol stations in 2024 are multipurpose and they need tools to interact with customers better.
Gas stations with digital signage show the best example. Screens are transforming the customer journey. If you have a network of displays, you can fulfill many marketing strategy goals at the same time.
The roadside outdoor signs will serve as an invitation to pump and browse the products at your convenience store.
Once the customer interacts with the dispenser, there’s another screen that can show customized advertising and incentivize purchases at the restaurant.
After that, indoors, you can have more displays with varied content to seal the sale, promote your brand, and gather feedback.
As you can see, there are many applications of this technology. And you’re not limited to one screen or one type of content. With cloud-based digital signage software such as Kitcast, you can easily switch between widgets and show whatever you see fit for your brand. But let us give you more details about that.
Types of gas station screens
Gas station with digital signage has endless possibilities to engage with the customers. But you need to know what to show first. While screen technology is known to bring superb results, it also requires good strategy to run smoothly and efficiently.
Know your screens
No, we don’t mean the TV brand. We’re talking about the “why.”
Why have you put the screen at that location? Why are you going to show this kind of content there? Why does it matter to your audience?
This brings us to an important question of gas station screen content. It differs according to a location. This is because each part of the gas station journey is different for the customer and the displays are there to accentuate it and direct the money where it benefits both the visitor and the petrol station.
Getting the “whys” right will get you the sales boost and customer satisfaction.
So here are the typical content scenarios depending on the screen location at the gas station.
Outdoor roadside screens
Goal: to capture the attention. To spark interest. To make the person press that turn signal and pull over at your gas station.
Best content to show: you have only a few seconds here so the content should be extra clear and extra attention-grabbing. Special promotions, prices, great deals, this is the kind of things you’d want to show there.
Petrol pump screens
Goal: the person is at your gas station now. The person is already a customer, the gas is being pumped and the price is going up. The pump screen should be an invitation to explore more of your gas station’s offers. Treat it as a “menu” of what the customer will encounter inside.
Best content to show: highlight food and drink items at your cafeteria and restaurant, and special deals at the convenience store. Also, it’s a perfect area for external advertising for a gas station with digital signage. Just try to strike a balance between being entertaining and being intrusive.
Indoor screens
Goal: this is the crescendo of the customer’s gas station journey. Upselling is the primary objective here. If the pump screens didn’t do the work, the indoor screens should finish it. They are bigger and bolder, so you can make the content even more entertaining and juicy. Focus on flash sales here. But don’t forget about the loyalty factor. You can use indoor screens to promote your socials and membership programs too.
Best content to show: convenience store promotions, special deals, QR codes with links to social media channels, traffic information, weather updates, feedback forms, and membership deals.
