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Fancy some beauty? We’ve collected 10 more of the best spa Instagram accounts. Plus we’ve got Instagrams of beauty salons too. Inspirational, relaxing, eye-catching, informative, colorful content awaits. Use this article to find spa Instagram account references and ideas for your own content. And check out beauty salons digital signage to make your marketing even better. Let’s see the best of the best.
1. Remedy Place, NYC
Why: you come to Remedy Place Instagram for visuals. You stay for the atmosphere. One of the best spa Instagram accounts at the moment, this social wellness club’s page is filled with high-quality photos, soothing videos, and an impeccable sense of style. If only everyone did the unified Instagram feed color palette as this elite NYC-based spa. This helps branding and increases the visibility of your content.
We also love the short captions and poetic approach to copywriting on Remedy Place’s Instagram account. The page looks like it’s taken care of. It’s not a random collection of photos and videos. It’s a visual journey that happens to promote a premier New York City spa destination.
2. The Standard Spa, Miami Beach
Why: keep it fun, keep it funky, keep it beautiful. Essentially, that’s what The Standard Spa does. Miami’s top hotel and wellness, it publishes playful content that’s always full of spirit and color. Their spa Instagram account serves as a teleport to Miami sunny vibes on one hand and promotes the wellness proposition on the other.
Also, it’s a living account, not some static, lifeless page. The Standard Spa posts often and they actively use both Stories and Highlights to better present their cool hotel and wellness. And that’s exactly what you should do too. Using Instagram to its full force gives you more visibility in the feed and leads to more followers and engagement.
3. Supercuts
Why: Here is the 3rd of the best spa Instagram accounts. It’s video video video on Supercuts’ Instagram. One of the biggest hair salon chains in the US loves its clients and is always keen to feature them in its content. Sure, it’s not a standalone salon, but you can use the same approach at your place too.
The key to success is here producing videos that are fun, engaging, and high-quality. They work great to present your work and they draw more attention to your Instagram profile. Reels are currently on the rise and Instagram algorithm favors them over anything else.
4. Great Clips
Why: using influencers to promote your brand is a tactic as old as time. And Great Clips shows how it’s done in the hair salon industry. From doing hair for monster truck drivers to styling Joey Fatone from NSYNC, this chain masterfully uses social media to give its 110K followers smiles and stand out from the rest.
They operate with various types of content too. You’ve got TikTok-like videos, pictures, interviews, dance competitions, and other cool ideas. Also, their use of Highlights is smart. That’s why Great Clips is among the best beauty salon Instagram accounts.
5. CutLoose BK, NYC
Why: you shouldn’t be a national hair salon chain to have a great hair salon Instagram account. Knowing your audience and putting out superb content will do. Just look at CutLoose, the Brooklyn-set boutique hair salon. While they may not have hundreds of thousands of followers, the venue enjoys consistent client engagement and publishes highly creative content.
From Sabrina Carpenter hairstyle tutorials to “making-of” videos, from highlighting its famous clients to posting funky animations. If you’re looking for an exemplary neighborhood hair salon Instagram account to learn from, CutLoose fits the bill.
6. Cutler Salon, NYC
Why: many hair salons choose to showcase their clients as the main approach to Instagram content. And that’s completely fine. Because, at the end of the day it’s what matters the most. If you were to do it, take a look at Cutler Salon in NYC. They have mastered the client photos and videos and you can use the same hair salon Instagram style.
7. Nunzio Saviano
Why: are you using Instagram to promote your personal brand? When it comes to hair salon Instagrams, few can rival Nunzio Saviano. The New York City-based stylist and salon owner has one of the best pages out there. Everything works great on his salon’s account. There are fabulous pictures and videos showing amazing hairstyles, step-by-step instructions on how to create hairstyles, and lots of content promoting Nunzio Saviano too.
8. YUJ Yoga & Pilates Studio Paris
Why: take Parisian flair, mix it with your yoga studio proposition, and serve high-quality content. This is the recipe of YUJ Yoga & Pilates Studio in Paris. Their Instagram page is akin to a social media sanctuary with footage from sessions, collaborations with influencers, and highlights of the interior.
9. Renessence, Amsterdam
Why: Amsterdam’s Renessence is serious about its Instagram content. That’s why their feed is mostly filled with professional videos and pictures. And it’s a perfect approach for such a wellness tech-filled spa. You have videos showing you around, mood photos, explainers about their cutting-edge treatment facilities, and useful textual tips. It’s a beautiful Instagram account. The one that captures your attention and doesn’t let go. That’s exactly what we expect from one of the best spa Instagrams.
10. EdwardsAndCo Hair Salons
Why: EdwardsAndCo’s Instagram account looks gorgeous. You won’t find low quality here. Everything they publish sparkles and shines. It’s entirely devoted to hair. Just as you would expect considering that EdwardsAndCo Hair Salons are among Australia’s top chains. Every post they do enjoys lots of positive engagement.
And then they have 149K followers which is an eye-opening number for a hair salon Instagram. Great job, EdwardsAndCo!
Here’s our previous list of the best spa Instagram accounts + beauty salons
Best spa Instagram accounts are visual-first. Best beauty salon Instagram accounts know how to put top-notch content out there and engage with their audience. This industry is one of those where social media thrives. Instagram for a spa is a lifeline, a primary channel, and the best guarantee of word-of-mouth.
The stakes are quite high too. When you’ve got an engaged audience that looks for the beauty, one slip can give you reputational woes. That’s why it’s important to constantly improve, learn from the best and be on top of the trends. Here’s the list of the best spa Instagram accounts to serve as a reference and as inspiration for your social media endeavors.
1. Sea Containers London
Why: although it doesn’t have hundreds of thousands of followers and pretty quiet engagement, we love agua Spa London’s Instagram account. It’s just beautiful to look at. They do everything right content-wise too. A contest there, a video here, and many fantastic venue photo showcase everywhere. This is how you should treat your spa account too, with respect and devotion to the things you’re putting out there.
2. Linnaean
Why: the colors matter. Linnaean knows that well and utilizes its Instagram account to enhance its branding game by delivering photos and videos in the company’s color scheme. The result is highly pleasant to look at. And one more thing. Dogs! Everyone loves them so it’s a wise decision to include the four-legged friends in your feed too.
3. Tierra Santa Healing House
Why: every spa gives a promise of peace and relaxation. And Instagram is your ticket to the journey to the hearts and minds of potential visitors. Use it to the full force with powerful content. Like Tierra Santa Healing House does. This Miami-based holistic therapies powerhouse delivers a great variety of different posts and gets you into the right leisure mood immediately.
4. Aveda Lifestyle Salon & Spa
Why: don’t be afraid to post lots of close-ups when managing the Instagram account of a beauty salon. Aveda does it masterfully highlighting the hairstyles they create and the products they promote. The posts look amazing and follow diverse patterns. Definitely, one of the best spa Instagram accounts out there.
5. MDC cosmetic
Why: MDC is a small cosmetics brand and salon found in the Prenzlauer Berg neighborhood of Berlin. We love their Instagram for a minimalist approach, featuring different content types and the absolute winner of the Instagram Highlights.
6. vabali spa Berlin
Why: surprisingly, the lesson in leading a fantastic spa Instagram page comes not from LA or Miami but from a complex in Berlin. Just look at these engagement rates, people definitely love this place and vabali capitalizes on this love. They work with every aspect of visual locations that are found around the spa, put out many Stories, and regularly organize competitions for the followers.
7. HENRI
Why: our list takes us to Copenhagen this time where you find Henri, a barber shop that impressed us with its cool use of Instagram. Just look at these Highlights, each separate icon features a person and a hairstyle. Creative? You bet. We love it when creativity is involved in the hair salon’s Instagram management. Because there are just so many things you can use for the page. Henri can be taken as an example of mastering the art of beauty content. So take note.
8. HammamSpa
Why: combining different content types is never a bad idea. HammamSpa in Toronto posts photos, client testimonials, inspirational travel pics, and text posts. It’s on this list because such an approach works. It invokes emotions and gives you a desire to come and relax at their spa.
9. Majesty’s Pleasure
Why: undoubtedly, one of the best spa Instagram accounts in Canada at the moment, Majesty’s Pleasure is what we’d like every other spa social media account to be. Creative, visually tasty, witty, high-quality, and positive. Use it as a reference for your own, it’s a great influence.
10. GAIA OSLO
Why: just look at these colors. Just look at these combinations. Oslo’s best spa Gaia provides you with a spectacle for your eyes by having an Instagram that not only serves as a great promotion of their venue but also would as easily be a part of some curated Pinterest board on spa beauty. And that’s a wonderful thing.
Here is our previous list of 10 spa & salon Instagrams we absolutely love
How beautiful should the beauty salon Instagram be? The businesses in this article definitely know that with their spectacularly gorgeous profiles. And it’s a pleasure to browse through such Instagrams.
When it comes to salon marketing appearance is everything. The place that basically sells beauty should be on top of the visual game to resist the tough competition. And today social media is where you get visual so it is important for spa & salon industry players to know the rules of its functioning and ace them. As always there are the ones who have it all figured out and can teach others a thing or two in crafting a great Instagram profile.
We’re here to review the best of the best of the salon advertising and inspire you to up your own.
What makes a good salon Instagram profile?
First of all, it’s a proper visual strategy. It’s not enough to post pretty pictures nowadays. To navigate the ever-changing algorithms, you have to create great content and have a strategy behind your posting. The next thing is consistency, it is extremely important to always deliver the best material and do it regularly.
And while browsing through hundreds of salon Instagrams we’ve come to the conclusion that there is another ingredient to the social media success, – the uniqueness of your content. Use these three parts in your salon marketing and you’re guaranteed to win big time.
Now, let’s have a visual delight of enjoying the 10 spa & salon Instagrams we love
1. Tomoko Japanese Spa
Being one of the best spas in LA is not an easy thing to achieve. Tomoko knows its worth and it definitely knows how to do social media to show it. Just browse through their profile and you’ll plunge into an alluring world of Japanese spa.
All the content is perfectly organized, Tomoko regularly experiments with different formats posting beautiful pictures, shooting various videos, highlighting employees and clients, and using Instagram as a tool to communicate the milestones of the company’s history. If you’re just starting your spa Instagram journey take notes and use Tomoko as an exemplary piece of social media marketing.
2. Benjamin
When you’re a hair salon don’t look far for Instagram content. Show hair, beautiful hair that you’ve done for your clients. We absolutely love how West Hollywood’s Benjamin does it. Their Instagram has a distinct visual identity, each photo is framed in a way that you’ll not confuse Benjamin’s content with the others.
Of course, you may not have St. Vincent as your hair model (Benjamin is in West Hollywood after all), still highlighting your work and cooperating with your clients while tagging them is a great tactic to ensure that you have an unlimited amount of content. So use this lesson for your hair salon and post lots of pictures of the coiffures you’ve done to the delight of hairstyle enthusiasts and your potential clients.
3. Nine Zero One
Look at the bio, you find there #901girl hashtag. While it may look simple, the LA’s hair salon Nine Zero One is acing Instagram creating its own rules of the game. Introducing a specific hashtag it, in fact, introduces a certain beauty movement, the community of 901 girls that sport the hairstyles of the salon and thus becoming its best brand ambassadors. Is this tactic paying off? Just look at the numbers and everything comes into focus, with a thousand likes and views, Nine Zero One benefits from non-stop client attention and creates a system where it’s cool and trendy to be #901girl and make a post about it. Can you really ask for more when it comes to Instagram marketing?
4. AIRE Ancient Baths
It’s good when you’re one of the top spas in the US. It’s even better when you can easily show it on your Instagram. It is easy to lose yourself in the visual appeal of AIRE Ancient Baths’ profile just as it’s easy to relax in one of their spa procedures. If we analyze why it works, there are two things that you have to note.
First of all, it’s all in the colors. All content strictly follows one color scheme and that in turn creates a consistent visual experience. Secondly, it’s the high quality of the material. Whether it’s a photo, video or quote, AIRE chooses the best ones they can offer and you can feel it. When combined these two elements create a perfect spa Instagram.
5. Warren Tricomi Salons
When it comes to luxury haircare, Warren Tricomi is a household name. With multiple locations around the world and stars like George Clooney and Scarlett Johansson among its fans, this hair salon is at the front row of the world’s hairstyling. Why not show it through Instagram? And they do this with countless shots of beautiful hair they’ve done for their clients, famous and not but at all times gorgeous.
Also, the salon’s profile is inextricably connected to one of its founders, a starred stylist Edward Tricomi who has been doing hairstyles for Hollywood people for a few decades now. While the hair salon’s Instagram profile is not big by today’s social media standards, it shouldn’t be really, it’s in the luxury segment of the market.
6. David Mallett
Sometimes when you’re running a hair salon it’s not always important to focus your social media marketing of a place, you can focus on yourself as a driving force behind the business. If you decide to go with personal hairstyle branding, check out David Mallett’s Instagram, a perfect example of doing it right.
Mallett is one of New York’s celebrated stylists and his Instagram reflects just that featuring many hairstyles he’s done, showcasing his professional milestones, and talking about the day-to-day work at the salon.
7. SoJo Spa Club
When you’re in the premium spa category in one of the most vibrant cities in the world, it’s important to hold it proudly across all communication mediums. New Jersey’s finest SoJo Spa Club does it effortlessly, their Instagram is a delight to browse through. With diversified content that includes the highlighting of the spa facilities, showing fantastic infinity pool panoramas, occasionally posting inspirational travel photos, and doing regular contests, SoJo is one of the best not only in the spa industry but in spa & salon marketing too.
8. Urban Betty
The first thing that you notice when scrolling down Austin’s Urban Betty Instagram is the fact that it is organized according to different colors. There are sections of the photos and videos in purple, then there will be orange, a bit later it’s white and so on. While it may look like a simple thing to do, it takes a carefully curated strategy, beautiful content and consistency to create such a visual spectacle. That’s why it’s on our list.
9. BLEACH
As its name suggests, it’s all about the bleach. And hair bleach is a juicy material to work with, this London’s famous shop + salon beauty giant’s Instagram is the best proof of that. It’s all about the bleached hair and the beautiful people. Do you need anything else to be successful in your hair salon Instagram marketing? The numbers don’t lie, thousands vote that it may, in fact, be just enough.
10. Cowshed
A spa is a place where you come to relax. Spa salon’s Instagram can be a happy relaxing place too according to the celebrated chain Cowshed. Their Instagram is filled with stunning pastel-colored content that combines photos from the company’s spas all over the world with interesting information about various beauty-related things as well as some art and highlighting of the beauty products. Altogether it is a highly satisfying Instagram experience.
