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Restaurants should expand their social media reach. TikTok videos and photos are how you do it. It’s a pity that many establishments still miss out on this opportunity. Not the ones on our list, though. We’ve collected the best restaurant TikTok accounts that show how it’s done.
1. McDonald’s
Why: you might expect one of the biggest fast food chains in the world to have some highly corporatized restaurant TikTok. But here’s the thing: McDo delivers very approachable and relatable content. Think manga videos, takes on popular trends, low-fi footage, GRWMs, and behind-the-scenes shorts.
What’s cool about their approach is that you never know what’s coming next. In the era of short attention spans, that’s all that matters. This is why we include McDonald’s among the best restaurant TikTok accounts in 2024.
2. Domino’s
Why: Domino’s shoots its shot at TikTok audience. And it hits just right. The pizza chain preaches the humor-first approach and it works big time. And that’s exactly what you should do at your restaurant to reach the fun-loving users of this social media platform.
But for Domino’s, it’s not humor for the humor’s sake. Their feed is very harmonic from the marketing perspective. They smartly use trends to promote new menu items. And they invite you into their pizza world in sorts. Learn the lesson here and try to emulate this approach.
3. Wendy’s
Why: not only is Wendy’s among the best TikTok restaurants out there, but the chain also did something truly unique with their content strategy. The fast-food brand created an avatar of its trademark redhead braided girl logo that interacts with the TikTokers. This opened a limitless number of content opportunities for their account.
The avatar chooses the hilarious questions from the audience and gives funny answers. Many users comment just to try their luck. Some comment for thrills. Some leave stupid comments. Ultimately, Wendy’s wins as the brand gets tons of content and boosts engagement in the process. Moreover, Wendy’s posts classic TikTok bits like product promotions, facts about their restaurants, and takes on trends.
4. Chipotle
Why: it seems that with TikTok the less serious you are the more you gain. That’s the case with Chipotle. Mexican-themed restaurant chain wins big on this social network. Numbers are massive here. Their account currently has 2.3M Followers and a whopping 54M Likes. That’s a lot, guys. And you should seriously study their profile to have your own TikTok restaurant success.
The secret here is talking to the TikTok audience using the TikTok language. That includes lots of silliness, one-of-a-kind creativity, sparking response, and clever interpretation of trends to enhance your branding. We mean, MetGala fashion as Chipotle menu items. This is a level of TikTok understanding your restaurant should strive for too.
5. Jack in the Box
Why: Jack in the Box may lag behind McDonald’s and KFC in the number of restaurants, but nobody can say anything about the marketing choices. They have one of the best restaurant TikToks out there. Just look at this comment exchange:
The chain is in full control of their TikTok and they know their audience well. 15M Likes and 1.4M Followers prove they’re doing something right. How about this comment:
Jack in the Box slays both the content and interactions. Their content is always commented on, you’ve got a great variety of formats, and the brand doesn’t shy away from images and carousels. And it proves to be working just fine.
6. Burger King
Why: if you’re running out of ideas for your restaurant TikTok content, consult Burger King’s account. There you have a bonkers set of creativity. From faux-advertising stunts to dogs in Whopper Thrones, from hand-drawn burgers to minimalist image skits.
There are so many things happening at once and we absolutely love it. Burger King doesn’t quite go all in like Jack in the Box, but it has a healthy dose of funny memes and trendy vids. And that’s enough to be considered one of the best restaurant TikTok accounts out there.
7. The Last of the Best Restaurant TikTok Accounts – Dunkin’
Why: we knew Dunkin’ was the in-the-know brand after seeing those Ben Affleck and J Lo Super Bowl ads. But their TikTok is awesome. It’s full of memes, Dunkin’ gags, and funny images. What’s also notable is the brand’s devotion to couples and relationships-themed content for some reason. But it flies well with the audience so we’ve nothing against it.
Also, we burst out laughing with this one:
Dunkin’ knows how to have a good time, that’s for sure.
