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Gym Instagrams are there to keep your spirits high and your desire to exercise even stronger. The marketing strategies behind social media accounts differ, but you can always expect motivational and health-focused content. Let’s take a look at the best gym Instagrams that inspire you to go and grind.
1. GoodLife Fitness
Why: with a beautifully-written bio that says “Our purpose: To give everyone in Canada the opportunity to live a fit and healthy good life” and custom-designed workout-related content, GoodLife Fitness has one of the best gym Instagrams out there. It’s filled with different informational pieces about the exercises and health, there are curated highlights, and the vibe is immaculate.
Content spotlight: GoodLife Fitness has a special content rubric with interviews about various aspects of the gym experience. This is a perfect way to make your Instagram page more animated and give it a human face.
2. Anytime Fitness
Why: the violet dominates the gym Instagram of Anytime Fitness. The franchise shows how the color branding is done and does it effortlessly. Everything on their page is attentively curated and made fit for the current social media landscape. They produce shareable content with high engagement rates. Whether it’s a video, a motivational quote, or a picture, the high quality is there.
Content spotlight: this:
Yes, we know, it’s very circa 2018-coded. But it’s one thing when your friend Rachel does it to make her Instagram page look cooler. But it’s a whole other level when a fitness brand with 147K followers resorts to such a visual to elevate its social media branding. Well done, Anytime Fitness.
3. PureGym
Why: TikTok’s influence is strong with the PureGym Instagram page. But the format works. They specialize in annotated, short, funny videos that play around the various aspects of the gym experience. Relatability is key here. All the content is created about the people and for the people.
Such an approach brings attention, comments, and sometimes virality too. What’s cool about the PureGym account is that it never crosses the line between having genuine fun and mocking and this is something that deserves applause.
Content spotlight: Highlights icons look lovely
4. Orangetheory Fitness
Why: you may know Orangetheory Fitness for creating some of the best gym ads. But they also have a place among the best gym Instagrams. When you have a color in your name, it’s a sin not to use it for social media branding.
The fitness company fully utilizes the orange color across all the content types it crafts. Yes, even the videos are color-corrected to have that orange hue.
Their bio starts with “WTF is OTF?!” and this indicates the playful communication style the gym chooses to interact with the audience. It works. There’s a community here. Every post has many comments with people treating Orangetheory Fitness as their buddy rather than a corporate money-making machine. This is something that every gym should learn to achieve.
Content spotlight: what we loved the most about Orangetheory Fitness’ Instagram was the unpredictability of content. You know that the next publication will be good. But you’re not sure what will it be exactly.
The brand publishes all kinds of things: cheeky quotes, nutritional facts, UGC, plain memes, and professional videos. This diversification is gold and other best gym Instagrams should learn to do it too.
5. Planet Fitness
Why: Planet Fitness has the craziest engagement rates among all the best gym Instagrams. That’s a fact. Having 480K followers certainly helps but we all know that those numbers don’t mean anything in 2024. However, the genuine conversation and reactions do. And Planet Fitness has hundreds of comments from real people under their publications.
Their content approach is to thank for that. Instead of focusing on being safe and polished, the brand chose a more humorous and risky approach. TikTok stylistics is here too, but it’s more nuanced and adapted to the Instagram audience.
Content spotlight: we love how Planet Fitness uses text in their posts. This brings their storytelling to another level and helps them to find a better connection with the target audience.
6. Equinox
Why: Equinox shows its prestigious status among gym brands by giving us one of the most beautiful and flawless Instagram accounts in the industry. Every publication here is irresistible. There are no mid posts as the high quality runs in this brand’s DNA. Also, it’s artistic. Feels like a gallery rather than a typical gym Instagram account.
Equinox highlights its superb locations around the world, produces killer videos depicting various products it offers, and collaborates with well-known names from the fitness and art world.
Content Spotlight: One of the best gym Instagrams is Equinox. It is like a world and a place you want to belong to.
7. LA Fitness
Why: the Irvine-based gym chain with more than 550 locations around the US and Canada keeps it active. The content here is mostly videos showing the exercises, interviews with gym goers, announcements, and location spotlights. You can use the LA Fitness Instagram account as a golden standard for what a classic gym Instagram should look like.
Content spotlight: the use of the “Challenges” to boost engagement and sharing.
8. F45 Training
Why: F45 Training knows what to do to win over Instagram. Its feed has a Gen Z flavor but is made for general consumption. Videos reign supreme here and the brand expertly navigates the trends using viral music and adding a sprinkle of good-natured gym humor into their content. And people love it; there are many many comments and reactions that are mostly on the positive side of things.
Content spotlight: when F45 posted this:
Here’s our previous list of top 8 gym Instagrams
Get jacked marketing-wise with these best gym Instagrams. We love good content from a place where people get fit. That’s why we’ve decided to gather all the coolest gym Instagrams in one article.
Not only it’s inspirational, but it’s also educational. If you run a gym you know the struggle to come up with new content for your socials. Well, here are some ideas.
These accounts are not bleak, they are not boring. Each has its own social media spiel and each puts out the content that makes you want more. Also, this list features some of the gym content of the highest quality be it a video or a photo. That’s how it should be if you’re serious about winning the social media accounts.
So let’s explore these Instagram together with Kitcast and see what creative approaches gyms around the world have when it comes to their internet presence. Here are the best of the best.
1. Vital Brooklyn
Why: being people-oriented is never a bad idea. NYC-based Vital Brooklyn features mostly content highlighting the visitors and trainers and that’s why it earns a spot on our list of the best gym Instagrams. It’s all smiles, enjoying yourself, a feel-good attitude, and, well, exercises.
We love such an approach to content. It shows the human side and definitely sells. You are more likely to come to a place that promotes community than a venue with pre-fabricated stock photos.
2. Blink Fitness
Why: combining different content types is a winner move. Blink Fitness doesn’t hold back with just that. Announcements, TikTok tutorials, special promotions, social awareness campaigns, and gym fun, there’s everything here. And that works, it feels like a very wholesome account and one of the best gym Instagrams out there.
3. Spiked Spin
Why: representing a new kind of gym concept, Spiked Spin is a fitness community with women of color in mind, and the way it treats Instagram is a pleasure to watch. All posts follow the brand colors, everything is well-curated, and always top-notch. There is a variety of post types here: videos, visuals, photos, and messages. This is how you do it properly.
4. [solidcore]
Why: Miami-based Solidcore is a stylish affair. Their Instagram page might seem effortless but it’s a great piece of work. Their branding is on point, just look at the style of the highlight icons. And they possess something that’s very hard to come by on commercial Instagram accounts nowadays. Relatability that is.
Combining memes, user-generated content, tutorials, and visuals from the gym itself, Solidcore always wins. Also, it is refreshing to see the CEO-recorded videos reflecting the development of the brand. It makes the company well-connected to the visitors and we certainly love this approach.
5. Barry’s
Why: one of the gym leaders in the US, Barry’s is winning big on Instagram too. 343K followers is not a joke and their engagement numbers are over the roof. But it’s all understandable, just look at the content Barry’s producing and you’ll understand the love. Highly visual, always differentiating, and very motivational, it’s the standard every gym should strive for when it comes to having an Instagram account. It’s also very creative, so another ball into Barry’s court.
6. 1Rebel UK
Why: grab a pen and take notes, 1Rebel UK has a fabulous Instagram. Not only it is eye candy (same as the designs of the fitness center it’s for), the amount of creativity you encounter here is immense. Acing everywhere from the Highlights to Stories to Posts, the London-based gym is the one to follow straight away and keep waiting for new exciting content.
7. BLOK
Why: this one is more on a minimalist side of things. Clean, slick, attention-grabbing, just how a coolest gym Instagram should be. After browsing through their page for some time you can’t resist an urge to come there yourself.
8. CrossFit South Brooklyn
Why: put community first on your Instagram. This is the best way to grow, nurture trust and get great user-generated content. CrossFit South Brooklyn chooses that path and it works. Here it’s all about the people who come to exercise and the feed looks awesome. That’s why it’s among the best CrossFit gym Instagrams.
