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Today you have to impress customers to get their attention. And while there are many ways to do it, mirror advertising is one of the most original ways. Yes, we’re talking about a mirror that also doubles as a digital screen. We’ve prepared a guide on what you need to know to get the advertising mirror right.
What is an advertising mirror?
There’s no rocket science here. An advertising mirror is a reflective screen that fulfills two functions. On one hand, it’s a full-fledged mirror. On the other, it’s a powerful marketing tool that allows you to engage with the customers on a more personal level.
Digital mirror advertising shouldn’t be seen as the main way to interact with the audience. It’s an additional tool that gives you a better chance to reach the “wow” effect and get the content shown in a way that no other ad placement can.
Here’s a good example of the mirror advertising.
It’s a custom solution that can be adaptable. For example, in the video, the screens are motion-sensitive and react to the person’s movement showing the content accordingly.
Why you should consider mirror advertising?
Businesses innovate to serve their customers better. And there’s no limit to innovation when it comes to digital signage. The more interactive the experience is, the more likely you are to engage with your audience better, drive a positive reaction, increase sales, and promote your brand.
With mirror advertising, you’re getting a new cool way to do it. Done right, it’s a very slick, stylish way to advertise. It also makes your business look more futuristic and has a certain sci-fi quality to it. When you utilize advanced technology for your marketing, customers will notice.
Also, the contact with the screen is very direct here. It’s a mirror, after all, a person will be looking and will interact with your content. That’s a killer feature but it shouldn’t be overused. Campaigns you run with digital mirrors should take into account the intimate aspect of the contact with the content and shouldn’t be too much. Just keep a nice balance, don’t engulf customers with ads, and make it as elegant as possible.
Where advertising mirror can be deployed?
The first and most organic place to deploy a reflective screen would be a bathroom. But this technology shouldn’t be seen as only limited to the sinks. It’s more than that, it’s a concept.
Talking about the bathroom, it’s still the best bet for having cool mirror signage. A great thing about this kind of solution is that it’s universal. All businesses have bathrooms meaning that every kind of company can use some reflective screen advertising.
A shopping mall example
When it has the digital signage network in place already, mirror advertising will be a great addition to the marketing mix. Usually, the bathrooms in shopping malls are big and feature many mirrors in the area with sinks. That’s exactly the spot where screens can be placed. As bathrooms in shopping malls are getting non-stop visitors, showing ads via mirrors seems like a great way to interact with people.
By interacting we mean showing content that is relevant for the audience. Also, the content is appropriate given the intimate bathroom setting. It shouldn’t be intrusive, it should be complementing the experience. There’s a space for experimentation with formats depending on the operator you’re using for technically enabling the mirror signage.
A restaurant example
But it’s not only the shopping malls that can get good use of mirrors as advertising canvases. Restaurants are another great example. Mirrors in bathrooms and in the waiting areas of dining establishments can promote special deals, discounts, loyalty programs, or specific menu items.
What content works best with mirrors?
When designing the experience of mirror advertising businesses should consider a more intrusive setting (if it’s the bathroom) as well as a desired effect. If you deploy mirrors solely as an extension of your regular digital signage network, you can utilize the same content there.
However, if you’re creating a “wow” kind of an experience for your customers, the approach should be more nuanced and you have to know exactly what kind of reaction you expect. The sky is the limit when it comes to experiential marketing. It can be touch-activated, or motion-activated, and it can have the elements of AR or AI.
But, most importantly, it should be interesting enough for your audience to spot and stare at. So make sure that you’re creating this kind of experience.