Table of Contents
2024 is the year of an exciting digital billboard. The amount of creativity that exists in this domain is unparalleled. Brands are trying hard to deliver memorable campaigns that push the borders of what is possible in the DOOH. Moreover, the best billboards are also those that use new technologies like AR and AI to deliver the message. But it’s not only digital, we’ve seen some awesome good old static campaigns too. Today we’re celebrating the best billboards of 2024.
1. Sunshine for everyone – Corona Beer
Why: London is a great place to launch a sunshine-oriented campaign. The notoriously grey city becomes the main hero of the new advertising stunt of Corona Beer, a popular Mexican brand. One of the most creative billboard ads in 2024, it features blank canvases that are letting sunshine for everyone in the building poking fun at the practice of completely blacking out the view with the traditional billboards.
Poignant and good-looking, it’s yet another win for David, the marketing agency behind the campaign, and for the Corona brand itself. We all remember the dark quarantine 2020-2022 when everyone was making fun of the beer company that had nothing to do with the pandemic. Now it’s giving us such positive advertising projects, so win-win all the way.
2. Hottest Drop – Frank’s RedHot x McDonald’s
Why: McDonald’s goes big and hits all the right Gen Z notes with this one. It’s a multichannel campaign that was launched in the UK to announce the arrival of a limited edition collab between the American fast food chain and Frank’s RedHot.
First of all, there were guerilla marketing-inspired enigmatic posters that featured QR codes that gave those who scanned access to a special website. Then the video was shared on social media with the message of the “hottest drop” taking inspiration from the limited fashion “drops” when brands have limited releases of merchandise. It’s a perfect example of maximizing your exposure by engaging the audience and being interesting. Thus one of the best billboard ads in 2024.
3. This is The Story – Audible
Why: imagine yourself driving in the evening and seeing a billboard that is “burning.” While there are some issues here about safety, the Fold7 (the agency behind This is The Story) campaign did one of the most creative physical billboard advertising examples.
Apart from the “burning one,” the activation also included a billboard that gets “picked up” by the aliens (using the smoke machine and LED) and a “robbed” billboard with a rounded hall filled with stolen cash. What can we say, that’s pretty epic. 3D physical advertising is always the most impressive one to witness and this campaign has got us by surprise.
4. Welcome to Australia – Vegemite
Why: sometimes timing is everything. Vegemite is among the most recognizable and well-known Australian brands and it decided to smartly utilize the arrival of the Queen of Pop herself to the Down Under with the precise billboard ad.
The tagline read “From one icon to another, Welcome to Australia” and everyone knows what it’s referring to. Launched in Melbourne just before Taylor Swift’s for the Australian leg of her Eras Tour concerts, it is a simple yet genius way to mark your territory as a brand and make people smile. Also, it shows that Vegemite has a hand on the pulse of today’s pop culture.
5. A billboard that plays music – Taj Mahal Tea
Why: quite possibly one of the most beautiful and inspiring billboard ads of all time, this Taj Mahal Tea project is guaranteed to impress you. The tea brand installed a giant santoor-like billboard (the Indian traditional hammered dulcimer) near the Vijayawada Junction railway station. Now the beauty starts when the first raindrops start falling.
The water drops fall on the billboard strings and you can hear Raag Megh Malhar, a Hindustani monsoon-inspired type of music. Wow, just wow. The execution, the connection with the location, the message, and the music. A master class in memorable billboard creation and also a Guinness World Record holder for being “the largest innovative installation to interact with the environment.”
6. 3D HALO’s Master Chief Billboard – Paramount+
Why: who doesn’t like billboards that have additional special effects? To announce the new season of military sci-fi show HALO, Paramount+ installed 3D billboards around Los Angeles featuring the Master Chief’s helmet. The latter is the main protagonist in both the legendary Xbox Halo game and the eponymous show. The cool part starts when the darkness falls. There’s an LED glow inside of a 3D helmet and it’s a head-turner, no less.
7. “Hey ChatGPT, finish this building…” – IMPACT Jobs
Why: ChatGPT dominated the news in 2023 and it continues to be omnipresent in the tech discussion in 2024 too. But while brands from all industries were trying to use AI for their gain, the Belgium-based IMPACT Jobs decided to go openly against artificial intelligence menacing the job market with a direct dig. In the form of a good old billboard, of course. The result is a very clever and relevant commentary on the current state of affairs that simultaneously is a perfect ad for the product (in this case, the employment agency services).
Our previous list of the best billboard ads of 2023
The billboard ad concept is very different from what it was, say, 30 years ago. Today we’re living in a digital era where the OOH comes alive with 3D, AR, VR, and other creative ways to rethink the public advertising space. And let’s not forget about the good old static, there are some cool applications of creativity there too. Best billboard ads are those that invoke emotions, make people stop and stare, and instantly grab attention. That’s what we’re celebrating in this article, the best billboard designs of 2023.
So welcome the best billboard ads 2023, an ultimate collection of killer OOH and DOOH campaigns.
1. Melting billboard of ITVX
Why: one of the best billboard ads in 2023 hands down is this campaign by ITVX. It features a billboard that melts. Yes, you’re reading that right. The installation promoting the new ITVX show “A Year on Planet Earth” is covered in ice that gradually thaws to reveal the scene with a bear. It’s a mind-blowing case of creative marketing. Apart from the melting billboard in Westfield London, the company has also placed traditional DOOHs around the UK.
2. Skip the Cow by Flora
Why: just a classic OOH with minimalist looks and a fantastically communicated message. Plant-based butter brand Flora uses only three words to make their campaign memorable. And it works. The words are “Skip the Cow” and the advertisement is promoting their plant-based butter using straightforward tactics. The main slogan is showcased next to longer engaging texts like “you’d rather stick with cow butter? Classic herd mentality”. You’re looking at one of the best OOH ads of 2023 and an amusing marketing campaign. It exists in a form of physical billboards as well as a hilarious video.
3. Celebration of Black History Month by Outfront Media
Why: a great case of OOH used for social advertising, Outfront Media’s Black History Month campaign uses various mediums to celebrate African American artists and creators. This marketing effort is a result of a partnership with MoMA, Artsy, and Adage and we love how it’s done. The billboards highlight lives and art, inform audience about their achievements and help to promote Black History Month.
4. Tiny Billboards by Škoda
Why: Škoda changes the OOH game with their latest “Tiny Billboards” campaign. The company partnered with Swedish miniature artist Christopher Robin Nordström to create miniature versions of the traditional billboards. Then, the brand placed them in the parking spots around Sweden to “invade the rearview mirrors and cameras of the drivers”. And that’s quite a genius marketing move. Something very original, tastefully crafted, and funny too. That’s why the campaign is on our list of the best billboard ads.
5. Messi on Dubai Frame by Adidas
Why: Adidas is the master of bombastic advertising. Look at this video. It shows a gigantic billboard that uses the famous Dubai Frame as an advertising space. It’s huge, it’s impressive, and it’s over the top. But it’s not what it seems. Adidas has played a trick with everyone right after Argentina’s win in the World Cup. The brand published this video prompting thousands of reactions from social media users around the world. However, the catch here is that the billboard itself is CGI. Dubai Frame isn’t used for commercial advertising and that was one big digital stunt.
The company reported 250m organic views on their short video and it’s quite a result for a billboard that doesn’t really exist. But what this case really shows us is that creativity always matters. Adidas tried a new way of engaging with the audience using their Messi sponsorship as the driving force and the World Cup event as the perfect timing. And that’s how you create one of the best billboards of recent years. Even if it wasn’t real.
6. La Vie unites religions
Why: best billboard design of the 2023 award goes to La Vie brand for placing colorful tongue-in-cheek billboards in London. The message reads “A Jew, a meat-lover, a Muslim, and a vegan walk into a bar and share a bacon sandwich. No Joke” and it’s a perfect ad for plant-based bacon. And while it may not fly with some, it will definitely ring with those that are already preaching the vegan lifestyle. Because advertising is not always about looking for new consumers, it’s also about deepening the connection with the present ones.
7. Serotonin-boosting billboards by Solgar
Why: how to brighten up the dark January days? That’s right, by launching a campaign of illuminating billboards that spread serotonin. Solgar decided to promote its range of vegan vitamins by attempting a bold OOH move. They placed the billboards that literally are radiating with warm, light brown light. The mission of the campaign is to “boost the serotonin levels of passers-by” and the execution is flawless. That’s a marketing stunt you’re guaranteed to remember.
Our Previous List of 7 Best Billboard Ads 2022
We’ve gathered the best billboard ads of 2022. We’re not gonna lie, some of them are total bonkers. Liquid ads, 3D billboards, fruits on the street. It was exciting and very inspiring. Just like the advertising should be.
What is the main outtake from these highly original campaigns? All the entries in this article are on top of their game. They know the trends well and they know how to be above the trend, not playing safe, getting edgy and provocative. This is the recipe for success. Alright, let’s see how it’s done with the best billboard ads of 2022.
1. 3D billboard avatar of Emma Raduceanu by Vodaphone
Why: gigantic Emma Raduceanu smiling at you from the Piccadilly Lights billboard and taking a selfie? We’re in. Vodafone shows support to the British athlete ahead of Wimbledon with this well-crafted and innovative billboard campaign that takes it further in terms of audience engagement. Although the avatar itself looks a little bit like a 1995 NPC in some RPG fantasy game, the whole execution is remarkable and bold. So definitely a heads up from us.
2. “Draw Ketchup” by Heinz
Why: a genius move from the ketchup behemoth Heinz, they made a billboard campaign from the drawings of their customers. A simple yet extremely powerful. The company asked people to draw the ketchup bottle. There was an anonymous campaign that was aptly named “Draw Ketchup” and many people (according to Heinz at least) drew their favorite brand of ketchup (in the majority of cases it was Heinz). Afterward, the drawings were printed for the gigantic billboards that graced big cities across Canada. Quite an original example of user-generated content-turned-advertisement.
3. Liquid Billboard by Adidas
Why: this is the most talked-about billboard of 2022. A winner of Cannes Lions and other awards, it’s definitely a staple in advertising. The premise is quite straightforward but extremely creative. The setting is symbolic, it is situated in the middle of the Dubai beach. The billboard itself is promoting a new series of inclusive women’s swimwear. Perfect advertising game here, Adidas.
4. Reddit’s “find your people” campaign
Why: going cute and relatable always works. Although Reddit’s first-ever advertising campaign doesn’t impress with any special technology or gargantuan screens, it makes you feel good. And that’s also important. The out-of-home is only one part of the “find your people” campaign that introduces this social media network as a place to find like-minded individuals.
5. Top Gun: Maverick Picadilly 3D billboard
Why: Top Gun: Maverick has made the impossible. Earning more than a billion in the box office during the post-pandemic time. Becoming the highest-grossing Tom Cruise film ever. Proving that people still remember and care about a story that first was introduced three decades ago. The marketing helped too and one of its parts was this impressive 3D billboard on Picadilly playing with the nostalgia and running stunning footage of the planes.
6. Gigantic bees in Manchester for “Man vs. Bee” promotion by Netflix
Why: Netflix definitely knows a thing or two about promoting their original movies and shows. New Rowan Atkinson-led flick “Man vs. Bee” isn’t the exception. The company decided to create a special OOH project involving massive bees in the middle of Manchester. And it looks awesome, this is creative marketing at its finest.
7. ‘Grab and Go’ billboard by Sketch
Why: okay, there is a lot to unpack here. To be honest, it’s the most genuinely surprising billboard campaign we’ve seen in a long time. So there’s a billboard covered in plants. Among the plants are the fresh fruits you can… grab. And then there is a gigantic bar of Sketch. All of it in the busy London’s King’s Cross. The perfect campaign, great message, and, well, fresh fruits for everyone.
Here’s our previous list of the Best Billboard Ads
Yes, we hear you, out-of-home may be a dull and boring medium for the end of 2019. But is it really?
Even though billboard ads may not take all the attention of the advertisers being in tough competition with the internet, they still rock. Sometimes they rock in a jaw-dropping way. Here’s why we’re here, to celebrate the most impressive and the best billboard ads of 2019, the ones that let you immediately go “wow, they’ve done what?!”
Because it is all about creativity at the end of the day. No matter whether you’re going static or opt for digital, the more creative you are the more successful the ad campaign will be and, well, the more chances you have to top the “best ads” lists. Creative billboard ads are a true joy to witness and to write about. And as we discovered in 2019 there are no limits to imagination. The best marketing teams in the world have introduced us to self-immolating ads, smoke-spitting ads, heartbreaking ads, and gargantuan ads. Let’s remember with Kitcast what went down in the best billboard ads domain this year.
1. Breathing armored bear. BBC Creative’s “His Dark Materials” promo
Source: BBC Creative – billboard ads
As you approach the Westfield Shopping Centre in London one thing stands out. You notice a gigantic billboard. But it’s unlike any other billboard, it actually breathes. Not every OOH has a giant bear with smoke coming out of his mouth. Let’s give it to BBC Creative (the branch behind the UK billboard ad), they were able to create an awe-inspiring campaign for their new show, “His Dark Materials”, an ambitious adaptation of famous Philip Pullman’s trilogy.
The breathing bear in question is one of the series’ protagonists, Iorek Byrnison who is, well, an armored bear. As far as billboard ads go, the one created by the BBC is definitely among the best of 2019. It instantly captures your attention, brings creativity in the game and is also a part of the wider BBC Creative OOH campaign that combines AR based on social awarding.
2. JetBlue sign added to the historic Pepsi sign in NYT
Sometimes you have to be bold in your marketing efforts. That’s the case of JetBlue, a major American low-cost carrier. Because what can be bolder than placing your sign next to the PepsiCo sign that is actually an 80-years-old designated historic landmark of New York City? That’s exactly what JetBlue did adding their logo under the iconic sign in order to celebrate the fact that the airline switched from serving Coca Cola to Pepsi.
Also, the company announced the start of a major social media campaign with a hashtag #PepsiOnJetBlue. While it was considered a bit controversial given the location and status of the Pepsi sign, it has amassed thousands of eyeballs nonetheless thus achieving the main goal of spreading the message.
3. Harry Potter takes over Times Square
Imagine you’re passing Times Square and suddenly all the screens go blank. Every single one of the largest digital billboard space in the world. That’s what happened this September when Harry Potter took over the iconic New York spot. It seems that J.K. Rowling-created franchise has unlimited commercial powers because who else really can afford to do a full-Times Square take-over to reveal the new branding of the play?
Not a new book, film or, well, play. But a new branding to already existing play that includes now the name “J.K. Rowling’s Harry Potter and the Cursed Child” done in the same Mary GrandPré-created font as the films and books as well as the new tagline that reads “Sometimes, darkness comes from unexpected places”. Now that’s some pure capitalist magic. And to make everything even more mindblowing, Sarah Jessica Parker has announced it all.
4. Colin Kaepernick’s collaboration with Nike
Source: Nike
Sometimes the context is everything. That’s the case of Nike’s “Dream Crazy” billboard campaign with Colin Kaepernick. The outline is extremely minimalistic, there’s a black and white close-up of Kaepernick’s face, a “Believe in something, even if it means sacrificing everything” tagline and iconic Nike’s “Just do it”.
It’s extremely poignant and timely, it was Kaepernick that put his NFL career at risk when kneeling during the national anthem protesting against police brutality and racial inequality in the US. The outdoor campaign was implemented in three cities: Los Angeles, New York and San Francisco but its effects resonated all over the world as it was accompanied by extensive media coverage and a viral Twitter campaign. It was also awarded an Outdoor Grand Prix at Cannes Lions.
5. AR + Static = Snapchat-powered promotion magic
Sometimes a blend of old and new is all that you need to lead a successful advertising campaign. Because you may not have a digital billboard ad but a static billboard ad enhanced digitally by the AR technology of your mobile. Snapchat did that promoting their new original series (yes, there are shows produced by Snapchat as well now and yes, they are vertical) The Dead Girls Detective Agency and Dead of Night.
Done in Los Angeles, it featured regular funny and one of the best billboard ads with a large Snapcode, a sign that can be recognized by the Snapchat app launching an AR on your mobile. In the case of The Dead Girls Detective Agency billboard, the user saw a portal that played the trailer of the show. Dead of Night ad on the other hand had the arms of the undead held the phone that showed the clips from the series. Cool? Definitely.
6. Jack Ryan goes BIG
Nothing to see here, just a 50,000 square feet billboard advertising the Season 2 of Amazon Prime series Tom Clancy’s Jack Ryan. And it can only be seen from the air as it is a rooftop ad created not far from LAX. As the FlyBy Ads (the agency specializing in this kind of campaigns) said, the Jack Ryan stint is “the largest rooftop ad of all time” and “the first of its kind to be lit at night.” If that’s not impressive, we don’t know what is. Definitely, one of the most creative and the best billboard ads of 2019.
7. Vampire Posters that burn themselves with the first sun rays
One of the most innovative, inventive, and best billboard ads this year came from BETC/Havas agency in Brazil. To promote Fox’s new show about vampires “The Passage”, creative minds have created posters that start burning up when the sun rises. Yes, really. The agency has come up with a special paint that actually bursts in flames with the sun’s rays. It might be one of those rare cases when marketing has led to the invention of some new chemical reactions involving paint and posters. Anyway, this campaign is a highlight of 2019. Although “The Passage” was closed after 1 season, the BETC/Havas endeavors in promoting it in Brazil are 100% attention-worthy.
