Retail digital signage is a tool that can help businesses safely return to operations after lockdowns, win more customers and communicate more effectively.
It is no secret that the retail industry suffered the hardest from the lockdowns introduced as a response to the spread of novel coronavirus. Shopping as we know it has virtually ceased to exist and months of home confinement followed. 2020 was called a year of avoiding contact, many major chains have lost millions and the end doesn’t seem near. According to Statista, the retail sales growth dropped 5.7% in 2020. The picture is not very pretty. But there’s hope too.
As the vaccination campaigns roll out in the world, the future for the in-store retail starts to shape in a positive direction. Lockdowns are gradually lifted with some countries (like Israel and New Zealand) returning back to normal. This gives a chance for retailers to rethink the customer experience and modify it according to the challenges of our times. Here’s when digital signage in retail comes to play.
Why retail digital signage
Technology is absolutely essential to make sure that the virus outbreaks don’t happen again and businesses keep on running. That’s why digital signage in retail stores is a perfect tool to make sure that all the social distancing measures are fully implemented and customers are duly informed.
Screen technology gives businesses great power to create content. It is much more effective than static signs and also very economic, letting you save money on unnecessary printing costs.
When people return to the stores, considering what the world has gone through in 2020 and 2021, it will be a different experience. An experience where safety is vital. That’s why businesses need a way to communicate directly and instantly. Retail digital signage is very quick, visual and it allows you to rapidly show the safety content you want to broadcast. This is a game-changer when it comes to organizing a shopping experience.
How to use digital signage in retail
One of the most important advantages of the screens is the versatility. You can show what you see fit for the place and time. You can experiment with different types of content and analyze each application for reaching better results. In practice, it means that your marketing is not tied by any conventions and you’re free to create what you want and how you want it.
If you want to create a safe space in your store, use screens to run health information messages. You can show animations on mask usage, promote social distancing, illustrate how to interact with staff. This will be a great way to make sure that all the requirements are being respected and that the virus doesn’t stand a chance at your store.
The messages shouldn’t be boring, you can design them with creativity in mind and entertain your customer. We’re all in this together after all and the more creative you get, the more trust you win.
Grow your business with retail digital signage
Screens are not only for the safety messages. In fact, they can be used for much much more. Retail store digital signage is a tool that catches the attention of your customers and has the power to impress. Use that to promote your products, use that to show content that will get you more sales. If you have special offers, highlight them using beautiful templates. Create animations, funny videos, take your signage marketing to the next level.
Another great way to use the screens is social. Promote your social media channels in-store, ask for feedback from customers, run games and challenges. You can run content at any time you like so use this flexibility to grow your business.
For example, if you’re a clothing store and you have a new product line, you can use screens to run a competition among your customers by creating a hashtag and asking them to post pictures of them in the clothes on their social media. This is guaranteed to spark engagement, promote your new line as well as help you grow on social. And screens would be a great way to start this campaign.
What do I need to start with retail digital signage?
It’s very simple. With a solution like Kitcast, you will only need a screen, an Apple TV, and our app installed. The setting up takes 5 minutes, and you’re good to go with creating content.
Should I hire a designer to create content for digital signage?
It is not necessary as our state-of-art content creator is very intuitive and user-friendly. It helps you to easily create the content you need with awesome templates.
Where should I place the screens in my store?
It all depends on the size and the customer journey. Screens should be where the people are looking. Contact us, and we’ll be happy to help with our years of digital signage experience.