Any successful DOOH campaign is a result of meticulous work with the target audience and market research. To reach your potential clients outdoors, to establish effective marketing communication — all that requires so much more than installing a digital billboard in the neighborhood. In August, we published a checklist for a DOOH campaign. It’s time to go through the basics once more with feeling. Here’s our infographic that will help you create the DOOH marketing campaign that works.
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Weekly Digest of Must-Read Articles (1.11)
Every week we read tons of articles, browse through a variety of editorials and long reads to find the 10 most interesting pieces you can’t miss on any occasion. This week you’ll find out how to react if your systems are failing, why local search is no longer a specialized activity and what Twitter tries to warn us about the government’s demands for user data. Read all of this and more in our new weekly digest of 10 articles we’d like you to like.
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Weekly Digest of Must-Read Article (25.10)
Every week we read tons of articles, browse through a variety of editorials and long reads to find the 10 most interesting pieces you can’t miss on any occasion. This week you’ll find out how AI reinvents the job interviews, what stands behind the ‘VSCO girl’ phenomena, and why McDonald’s CEO wants to bring tech innovations to the company. You’ll learn if robots really threaten the US workers and why your premeeting chatter matters. Read all of this and more in our new weekly digest of 10 articles we’d like you to like.
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5 Mistakes to Avoid in Digital Signage for Concert Halls
Concert halls are places where art comes to life. It is a temple of all things culture and tech could bring this temple to the new levels of 21st-century entertainment spirituality.
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Smooth Integration of Digital Signage Into Office Spaces
A healthy office is extremely important for the wellbeing and productivity of employees. In this article, we want to tell you how tech makes office spaces more efficient.
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Why Creativity Is Not Your Universal Marketing Tool and What Matters More
In today’s article, we decided to investigate the role of creativity and innovation in modern marketing campaigns. While creativity is clearly an essential marketing tool that deserves to be invested in, there are other crucial elements that can help you build a successful marketing case.
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Weekly Digest Of Must-Read Articles (18.10)
Every week we meticulously browse through tons of articles, read a variety of editorials and features to find 10 most interesting pieces you can’t miss on any occasion. This week you’ll find out what Mark Zuckerberg should’ve mentioned in his latest speech, but failed to. You’ll learn why climate change deepens social inequality. With the Techcrunch’s exclusive, you’ll have your press communications 101. Read all of this and more in our new weekly digest of 10 articles we’d like you to like.
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Improving Airport Terminals With Visual Tech
The airport is a microcosm of its own that requires a thorough organization. Airport displays can play a crucial part in this process. Airports exist in an interconnected world where technologies of all kinds are on the rise. In order to respond to the challenges of the future, airports should strive for smartness, they should provide travelers with a high-quality digital experience. Signage is a natural way to do just that. With endless application possibilities, the airport screens can be used to perform every type of visual action.
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5 Types of Signage Interaction With Your Clients If You’re a Car Dealer
Cars should sell. Auto dealer digital signage is there to help you with it. Let us show you how. The world of the auto dealership is a very competitive one. In order to stay afloat and thrive, businesses should be constantly creating a better environment for the customer and turn to innovative solutions. Car dealer signage is one of the best solutions to win the selling game.
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Kitcast Podcast – Episode 11 – The Pillars of a Customer-Centric Product
In the new episode of our podcast series, we discuss the basics of building a customer-centric product. Our guest is one other than Kitcast’s CPO — Alex Chirva. What does it mean to be customer-centric? Was is CX (customer experience)? What is the main difference between CX and UX? Is there any at all? How can we learn what exactly it is the customers need? Which general software trends are we going to see next year? Will we have further development in customer experience? Listen to our new podcast episode to learn the answers to these and other questions that will help you build a truly customer-centric product.
