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Kitcast Explains

We know how hard it can be to build a coherent marketing strategy, or understand what your customers really need, or even to set up your advertising correctly. No worries, we’ve got you covered with our Kitcast Explains category. Here you can find everything: from practical design solutions to digital signage tips. Every week we publish articles that bring you the real value. We want to educate, hint and promote the best digital signage practices, and we want you to enjoy every bit of it.

  • hi estudio P8ZSQpe36EQ unsplash TikTok as a digital signage tool? - 1
    How to

    TikTok as a digital signage tool?

    TikTok digital signage? But how these two things can be connected if they belong to two different worlds, you may think. Well, there’s a link here, and those brands that find it can expect a tremendous social media boost. Let’s take a closer look at how TikTok and digital signage can work together.

  • hi estudio JDjPgE352X4 unsplash Gen Z and Digital Signage Marketing - 2
    Tips Of The Week

    Gen Z and Digital Signage Marketing

    Generation Z is a force to be reckoned with. They are at the forefront of digital purchasing and brands should understand how to talk to them. Digital signage definitely helps. But it also helps to get a big picture of Gen Z digital marketing as a whole. That’s why we’ve prepared this guide to highlight the essential stats and share the best practices.

  • philip oroni 5xIobCDJS34 unsplash In-store Signage For Luxury Retail - 3
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    In-store Signage For Luxury Retail

    Experience is what customers are seeking in the 21st century. Give them an unforgettable one with custom signage for retail store. That’s the ultimate tool to have if you’re serious about making impactful marketing campaigns. Why? Let’s get into it.

  • hi estudio OrCW3H7j5cM unsplash What's so special about holographic digital signage? - 4
    Tips Of The Week

    What’s so special about holographic digital signage?

    It’s not some kind of Blade Runner utopia, it’s actually 2023. And we’re here talking about the commercial use of holograms. Does it really get better than this? Digital signage embraced this new technology with open arms and gave it some teeth too. Over the last 5 years, we’ve seen great applications of holograms and we’re definitely going to see more soon. While it’s not yet in its momentum, holographic digital signage is rapidly getting there.

  • hi estudio N4ZeM6r2huQ unsplash How Digital Signage is Changing the Landscape of Advertising - 5
    Tips Of The Week

    How Digital Signage is Changing the Landscape of Advertising

    Before it was all static and monotone. “With the screens, everything changed”. This particular phrase was relevant 20 years ago and it’s still relevant today. The thing is that the screens have changed too, and they keep changing. Digital signage is constantly pushing the boundaries of what great advertising may be. And we think it’s beautiful. Let’s see what’s hot in the domain of digital advertising today.

  • martin martz vy6eb3gscTk unsplash From Smart to Intelligent: The Rise of AI in Digital Signage - 6
    Tips Of The Week

    From Smart to Intelligent: The Rise of AI in Digital Signage

    AI digital signage is conquering the world promising a bigger impact, better engagement, and a boost in sales. Or is it? ChatGPT, Bard, and DALL·E were all met with excitement by the consumers promising the revolution in technology. But is it really happening? Is it as functional and exciting as the marketing texts suggest? AI digital signage is still very much in the development stage. But let’s see what’s going on in the market and review some of the cool digital signage AI projects from Infocomm 2023. A new approach to analyzing data While it’s hard to say that Artificial Intelligence has made a revolution in the world of digital…

  • martin martz OR8DEvVhym0 unsplash How Digitalization is Influencing the Hospitality Industry - 7
    Tips Of The Week

    How Digitalization is Influencing the Hospitality Industry

    In this article, we’d like to talk about the digitalization in hospitality industry. It’s arguably the most important part of any hotel experience nowadays and it’s exciting. Screens are not a rarity today and within the hospitality space, they are fulfilling many cool tasks. Let’s take a closer look at the impact of digitalization on the hospitality industry and see some awesome examples of how digital signage for hospitality is used.

  • martin martz 0rZdaEtmKnU unsplash Transforming Urban Landscapes: The Impact of Digital Signage on Cityscapes - 8
    How to

    Transforming Urban Landscapes: The Impact of Digital Signage on Cityscapes

    DOOH digital signage has been with us for a few decades now. When you think about the look of the biggest cities in the world, screens form a great part of their branding and their identity. In 2023 multi-screen outdoor digital signage is not a rarity, it’s an organic part of the cityscape. And as we’re moving towards more digitalization, we can expect more exciting DOOH projects.  Let’s take a look at how the DOOH digital signage transforms the look of the cities and review the best examples of the digital in the cityscape.

  • martin martz MSU2Dlh NT0 unsplash Digital signage privacy: how it is ensured and what are the risks? - 9
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    Digital signage privacy: how it is ensured and what are the risks?

    Cybersecurity has become one of the most important technology branches in the 21st century. Almost every day we wake up to the news of a new breach, new leak, new passwords batch, new malware. It’s scary when you don’t have protection. Where does digital signage fare when it comes to privacy? What are the risks of a digital signage privacy environment? Let’s look at these questions closely in this article.

  • martin martz W0NRebXbsjM unsplash It’s 2023, what’s the role of digital signage in education? - 10
    Tips Of The Week

    It’s 2023, what’s the role of digital signage in education?

    Some industries innovate more than others. Retail, for instance, has always been at the forefront of embracing new technologies. When it comes to education, things traditionally move slower and new things take time to adapt. That brings us to the topic of this article. We’re in 2023, what’s the role of digital signage in the education sector?