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Fashion is a highly competitive industry. Though shopping for clothes stands among preferred and is often rated as a highly enjoyable experience, online shopping has bitten a huge chunk from the brick-and-mortar business and more often than not we see clothing stores losing out to online shopping and calling it quits.
In fear of losing more customers down the line, fashion retailers began turning to high-tech market innovations. We see more and more stores turning to digital signage.
Here’s our checklist on how to attract customers with in-store digital signage:
Use DS to guide customers to your store
Statistics show that 8 out of 10 American customers have entered the store because of a storefront or window display sign. Taking into account that digital screens attract 400% more views than the static ones, investing in digital signage for your store should be a no-brainer.
Use in-store digital signage to increase foot traffic
Digital signage can literally guide customers to your clothing store. Even if customers come to the mall with your store in mind, the chances that they’ll actually make it are rather slim.
People tend to wonder and absolutely everything in shopping malls is designed specifically to pique one’s curiosity. Use digital signage to project beautiful visuals and a clear call-to-action to guide customers through the mall you doors.
Invest less and produce more with digital signage
Nowadays it seems that clothing stores are changing collections every few weeks or so. There isn’t a cost-effective way to keep up with the static advertisement, to update printed in-store catalogs and change banners.
With digital signage, you can change your displays, windows design, produce up-to-date beautiful visuals and, essentially, keep customers constantly informed about the latest trends with no additional costs and in a matter of minutes.
Bring the online shopping experience to your store with digital signage
By displaying some patterns, a certain amount of colors and sizes in the store while using digital displays to showcase a full collection of your online shop you will be giving your clients a much larger choice. Usually, with these kinds of purchases stores offer a next day delivery service.
Use digital signage to personalize your customer’s experience
Digital signage software can be integrated into the store’s inventory and shoppers CRM profile to create the ultimate personal shopping experience. Your customers can benefit from the advanced, profile-based product suggestions based on their previous purchases, online wish lists, season, upcoming holidays and any other related data.
Create a better customer experience with digital signage
There is always a lot of focus lately on how to better customer experience in the fashion retail industry and in-store digital signage can check most of the boxes. First of all, a lot of clothing stores are investing in digital mirrors to drastically boost the customer’s convenience.
Digital mirrors allow shoppers to instantly change patterns, browse through available colors, and look themselves from every angle with a 360-degree video. Secondly, there is the matter of in-store navigation: customers can pinpoint the clothing item they need within seconds.
And, last but not least, with digital signage customers can instantly receive the information about available sizes and colors in the store in question and in the entire product range.
In conclusion, in-store digital signage is a great new fashion trend, and we urge you to use it. The only recommendation is: find the best digital signage software, provider. Good software will allow you to take advantage of all the newly available advanced high-tech perks.