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While running your shuttle business, you’ve got to take care of small details and significant logistic issues. However, you should always have enough time and resources for marketing.
Even if your shuttle bus is the only available option on the route, it’s not for a long time. More and more startups and small companies are entering the shuttle bus market, and you’ve got to strengthen your positions on the market.
Follow our quick how-to guide to change the way you market your shuttle business with bus digital signage.
1. Determine the best locations for your shuttle digital signage
Let’s say you decided to give it a try and install a few signage displays and run marketing content to improve your conversions and put your shuttle brand on a spotlight. We know where you should start with that.
First things first, you’ve got to know where to install the signage screens. The locations will depend on the fixed points where your bus starts and finishes the trip. You can install displays on the shuttle bus stops and inside the bus itself.
This may include the hotel lobbies, popular tourist sites, and other crowded locations.
We recommend you cover all of them for better results. In the first case, you’ll be working with potential customers, and the second case will help you approach those who already use your services.
2. Choose the best bus digital signage software
So if you got this far, you’re on the right track. A genuinely decent signage software should support the shuttle digital signage hardware.
A good signage company will help you calculate the price of the subscription based on the goals you pursue and the tasks you have.
3. Implement the booking system to get a ticket right away
When we talk about real conversions, we mean offering a convenient system, a ticket gateway for anyone on the bus stop who wants to take a ride.
This is quite obvious, but it’s an essential thing that can be quickly taken care of by the shuttle digital signage system. Set up one screen with a ticket booking system on every stop your bus has and you’ll already be a few steps ahead of those competitors who only sell them online or at the ticket desks.
4. Tell potential customers why your shuttle buses are the best
Your signage displays should explain to your potential customers why your services are the best. Among other things, it’s always important to know that you’re going to ride in a clean and modern bus. The car still matters; it’s more than half of your whole trip experience.
Use your signage screens to showcase the buses you have in your company and how comfortable they can be for your clients.
5. Introduce your best bus drivers to stand out
This is more of a social factor that can help you grab the attention of your potential clients. Make a photoshoot of your best employees and showcase their photos and tell people why they’re the best at what they do.
It can have a significant impact on your business marketing; it’s the best way of brand humanization. Bring your brand closer to the people.
6. Offer discount codes and promotions inside the bus
When we talk about marketing your brand among those who already use your services, we mean the passengers that are already inside the bus. We genuinely believe that having 1-2 bus digital signage displays will help you get a more significant number of returned customers.
To improve your bond with your returning customers, you should offer them to get a small discount code for their next ride. Use your in-bus signage to give out those promotional codes and help them become more interested in returning and using your services again.