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It’s all about trust in the banking world. The more your clients can rely on you, the more prosperous you are as a financial institution. There is a tool helping with making trust even easier to achieve. We are talking about bank digital signage solutions.
What is digital signage in banking? Basically, it’s a technology that allows you to use screens to fulfill multiple marketing, organizational and motivational goals. In spite of the common belief that signage is reduced to advertising and billboards, we are here to show you that it is much more. And with the help of it, you can be well ahead of your competitors. Considering that it’s often overlooked as a full-fledged business growth tool among the banks, those who implement it and doing it right are winning in a long-term perspective.
In this article, we’re focusing on a question of trust and employing digital signage in a bank to achieve the most of it. Our main objective is to provide a practical guide in order to take your bank to the next technological level showing ways how to be fit for the future with the new solutions on the market.
Start with the organizational basics
People love it when their bank cares about their time. Be that bank. Use technology to make the visit to your branch as hassle-free as possible. From the moment your client enters the premises to the second he goes away, the time spent there shouldn’t be stressful, it should be well-organized. Little things like this make an impression about your bank subsequently leading to establishing trust. Retail bank digital signage is one of the most effective ways to organize the client’s journey.
It starts with the wayfinding and directions. Place the screens in the lobby to guide people, show them where they should go. You can go with digital maps of your bank, opt for an interactive touchscreen or limit to direction signs providing a clear message. No matter what’s the solution, make sure that the client never gets lots and always ends up where he wanted to be.
One of the major headaches for any bank client is the queueing. Especially if the bank doesn’t care about the organization of it. Digital signage in the bank makes stressful queueing a thing of the past. Implement a digital lining, give your clients a number and show it on the screen. Play interesting content as the people wait. Build trust by showing care.
Inform and entertain
Waiting times may be quite long in the banks. Why not using digital signage to make them easier and more entertaining for the client?
Use screens as a way of informing your visitors. They are visual, they are perfect for showing great content and they boost trust through establishing bonds.
Here are examples of how to use digital signage in the bank to inform and entertain your clients:
- provide news and interesting trivia
- run inspiration videos and photos
- share your bank’s history and interesting facts about your business
- showcase the best employees and play insider-look videos
Listen to your clients
Feedback is very important for building trust with the visitors of your bank. It helps you to better know what your clients pay attention to, what they want you to improve and which things that are already in operation actually work and which don’t. Digital signage in retail banking is a great tool to collect feedback in an unintrusive way.
In order to make it as good as possible, you have to take into account two things: what kind of digital signage you’re using for feedback collection and which questions you ask.
As for the digital signage format, the touchscreens definitely rock in a feedback collection process. Just place the interactive screens at the exit areas of your bank and show your clients that you care about their opinion by kindly asking them to spend a minute of their time to help you become better.
Get your brand’s message across
Branding is a marketing necessity for modern-day banks. In order to win in a fierce competition, the banks should get smarter in the ways how they’re communicating their brand’s message to the clients. Screens are a perfect medium when it comes to playing beautiful content that can represent your bank’s brand in the best way possible.
Place the screens across your financial institution and play short images and videos representing your bank. The quality of content is key to success here. It is important to maintain the golden middle between using digital signage for branding (which in a way has a bragging element to it) and combining it with the content we spoke in a previous paragraph, the one that entertains and informs.
Providing self-service options
More and more businesses turn to self-service solutions. The banks are not an exception here and the smoothness of the self-service experience at the branch can be a significant factor in building trust with your visitor. That’s why it’s essential to make it easy, quick and intuitive.
The current market of digital signage in the bank can provide you with all the necessary technology to rock the self-service game. Treat it with the same amount of attention as you treat the person-to-person interaction at your bank, make sure that the client is satisfied with the experience you’re providing and always thrive for being better listening to the feedback the visitor gives.
Digital signage is an effective way of building trust with your clients
Implementing digital technology at your bank can be a gamechanger when it comes to improving the client’s experience, making a visit to your institution hassle-free and ultimately building trust.