Any successful DOOH campaign is a result of meticulous work with the target audience and market research. To reach your potential clients outdoors, to establish effective marketing communication — all that requires so much more than installing a digital billboard in the neighborhood. In August, we published a checklist for a DOOH campaign. It’s time to go through the basics once more with feeling. Here’s our infographic that will help you create the DOOH marketing campaign that works.
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At some point, every business needs adjustments and innovations tp stay relevant, competitive and sustainable. Follow Growth Point category for interesting insights and useful pieces of advice on marketing, finance, HR, productivity and basically anything that can come in handy for your business regardless of the industry.
Why Creativity Is Not Your Universal Marketing Tool and What Matters More
In today’s article, we decided to investigate the role of creativity and innovation in modern marketing campaigns. While creativity is clearly an essential marketing tool that deserves to be invested in, there are other crucial elements that can help you build a successful marketing case.
How to Reach to Customers in Content-Centered Marketing
We apply our knowledge in content-centered marketing and provide you with insights that will help you reach your customers with the content you create. Our article includes practical advice with the guiding tips that will help you avoid the common mistakes and finally deliver your content right to your target audience.
Your Workplace Influences Your Sales. That’s Why You Should Care.
Only happy and motivated employees can land sales and show excellent results in the workplace. Today’s article is entirely devoted to the importance of diversity in the workplace and how your workplace atmosphere can be improved for better results and overall business success.
How to Market to Tech-Savvy Customers If Your Product Is Not Even Tech.
We’ve worked out a plan for you on how to market your products to tech-savvy customers. To do that you don’t need to produce a tech-related product, it’s about the audience that you’ll be able to target and interact with. Learn how to reach out to tech-savvy consumers like millennials and where to start with the customer acquisition strategy.
Rules of Engagement: Using Tech To Communicate With Your Clients
We want you to know what powers any engagement approach when it comes to modern technologies. Learn the essentials in this post.
Empathy: the Key to a Better Visual Marketing
Your visual marketing performance can be better if you only tried to understand your user better and build relationships with them through empathy. Wondering how that works? Let us guide you through the basics of empathy and visual marketing solutions in our comprehensive guide.
Everything You Need to Know About Brand Loyalty
Brand loyalty definition may seem simple, but we want to get a bit deeper and help you learn how to build that loyalty and easily measure it. This way, your brand’s revenue and recognition may skyrocket, but only if you do it smartly.
5 Apps you Desperately Need to Organize your Work at Last
An ultimate list of apps that will help you fight the procrastination and organize your working process. Procrastination and lack of productivity are becoming the most significant problems of the XXI century. Losing your time in 2019 is not an option; you’ve got to focus on the work you have and make sure you schedule your working process smartly.
How to Stop Worrying and Love the AI in Marketing
People tend to underestimate the importance of AI in marketing. We genuinely believe that you’ve got to start implementing the basics of artificial intelligence in your marketing plan in 2019. Here’s our guide on where you should start and what is AI in marketing and advertising.