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Digital wall displays (also, known as video walls) are a big thing in the world of AV. This is a natural extension of the capabilities of digital signage that is on a mission to provide a more impressive, more functional look. Digital wall displays for businesses are a perfect idea to step to the next level of technology and bring meatier content possibilities to the table.
This article will provide you with all the basics of digital wall displays and show how it’s done in practice.
What is a digital wall display?
To put it simply, a digital wall display is a technological configuration of multiple screens tied together in one big screen. Due to the size and scale of such a technology, it’s also called a video wall.
There can be different approaches to digital signage video wall displays. You can see the narrow bezel configurations, the monolith video walls, the jumbotrons, the hybrid versions, or simply ordinary screens pressed together to display as one. With the advancement of today’s technology, the size and the type is a matter of creativity and budget.
As for regular digital signage, digital wall displays are controlled by special software that allows seamless content delivery. Thus, for smooth work, you would need a combination of a reliable hardware part (the screens) and well-functioning software (on-site or cloud-based solutions).
Why do you need digital wall displays for businesses?
First of all, the video walls are the content delivery systems. They are not much different from traditional screens. They’re just bigger and bolder. At the end of the day, it’s all about the effectiveness of communication for any AV tool. With digital wall displays, the ways you can engage with the audience multiply and you’ve got a wow factor too.
Here are some of the main reasons why businesses and organizations worldwide turn to the capabilities of digital wall displays:
– Wider customization opportunities
It’s all about the competition and you feel better when you have a competitive advantage. Video walls can be that with the right management. You can achieve more in terms of content, the scale allows for more audacious delivery, and the ability to amaze definitely helps with interaction with your audience.
– Attention-grabbing factor
One screen is good, but how about 10 screens tied together? What will be better perceived by the customer? Video walls win this fight and provide businesses with an ultimate attention-grabbing tool that simply has no rivals in the sphere of DOOH at the moment.
People-frequented venues like airports, shopping malls, stadiums, and public institutions are the first to adopt video wall solutions because it’s simply handier for their content demands. Airports, for example, may use bigger screen configurations to achieve both informational and advertising goals. Shopping malls can maximize marketing strategy by deploying multi-screen modules.
– Technological supremacy
Video walls are now only about the “now”, they are about the “tomorrow” too. As new things like AR, VR, and AI arise, businesses and organizations worldwide are looking for ways to integrate them into their operations. The adaptability of digital wall displays and their strong attention-grabbing presence make it much easier for companies to integrate forward-looking solutions into existing marketing models.
How to start using digital wall displays?
As the concept of a video wall is quite a sophisticated one, in order to start on the right foot you’d need to answer the following questions first.
a) what is your target audience?
Yes, this is the order. If you start with all the tech stuff without knowing what your audience actually wants, that’s a definite road to failure and bucks spent wrong. So know exactly who you’re talking to through video walls.
b) what kind of content you’re going to show?
Once you’ve researched your audience, it’s time to have a content strategy. It’s important to do this before buying the hardware because the technology you’re going to purchase should be able to display whatever you have in mind. In other words, if your idea is a gigantic 3D billboard with AR capabilities, you can’t show that through a small business-tier digital signage software. Vice versa, if you need a low-key 6-screen visual presentation, you won’t need to resort to super-expensive industrial solutions.
c) now the hardware and software
Do your research, analyze the market, know the specs, and choose the parts that work best for the strategy you have in place. Choosing the right hardware is hard, choosing software is even hardware. That’s why it’s the third position on our list. Once you have the full marketing picture, it will be easier for you to opt for the right tech.
d) don’t stop improving your system
The beautiful thing about digital signage technology is that it’s easily adaptable to change. The downside of technology in general is that certain solutions and content become obsolete pretty quickly. Have a hand on the pulse of the industry and constantly improve your system accordingly.
What about the examples of best video walls?
You know what, we have an article just about that, so check it out HERE!