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Digital signage in office is not something surprising in 2023. In fact, it has become a new normal, a golden rule for companies that want to fully embrace the new digital era. The modern workplace is all about the comfort of the employees, the efficient integration of remote teams, impeccable office communication, and adequate information dissemination.
Screens help with all that. But in order to fully use their potential you need to have the know-how. This article is exactly for that. You will discover the best digital signage content ideas for the office, will understand how digital displays boost the workplace culture, and how content management is done.
How to start with digital signage in the office?
It’s not rocket science. For a digital signage office system you would need three things:
– the screens
– the digital signage software
– the Apple TV (Android TV or Fire TV Stick)
Kitcast allows you to have the whole network up and running in a course of minutes. Just connect the Apple TV to the screen, install our app, link the display and all done. Now you are using all the advantages of visual communication by signage technology. It’s really this simple.
Learn more about our state-of-the-art digital signage software HERE.
What are the advantages of digital signage for offices?
Employees come first in any forward-looking modern workplace. Digital signage in office is there to improve the employee experience. By introducing a whole new communication system you’re boosting the office technology and giving yourself a fantastic tool to realize a multitude of content goals.
Here are some of the most fantastic advantages that come with deploying digital signage in office:
– excellent workplace communication
– better employee engagement
– improved workplace productivity
– better employee wellbeing
– more effective company branding
– more tools for nurturing the company culture
As you can see, the advantages are many and all you have to do is introduce digital screen technology at your workplace. There can be different approaches to doing it in practice. It will depend on the size of your company, the content goals you want to achieve, the existing interaction between the management and the employees, and the budget, of course.
Let’s take a look at the best office digital signage ideas in 2023.
Taking office lobby digital signage seriously
Screens in the lobby are important. Treat them as such. They are the first thing the employees see when they get to the office. Also, they are the ultimate marketing vehicle for new and existing clients. That’s why it’s essential to run content that represents your company in the best way possible.
The screens you use also matter. There are still many workplaces out there that deploy outdated small displays just for the sake of it. When it’s the lobby, you would want to have an amazing first impression. The bigger screens would help. The video walls would absolutely slay it.
Reimagining the meeting room booking
It’s always the same story over again. When it’s time to go to the meeting room it turns out that the room was already booked for another meeting. But do you know which workplaces don’t have this problem? The ones that have opted for the digital signage meeting room booking management.
Everything is shown on the screens and employees can easily see what’s booked and what’s available. The displays can be interacted with and the information can change in real-time. That’s a great update for 2023.
Information dissemination becomes effortless
Does your company still use leaflets and printed materials to spread important announcements or share information? In 2023 that’s a faux pas. Not only you’re missing out on the more efficient way to do it, but you’re also losing crazy sums on printing costs and time spent designing and distributing.
Screens change the informing approach completely.
Do you have a message for a specific division? Use the screen in that division to quickly make an announcement.
Is there an alert for the whole company? Again, displays are there to spread the message in a matter of seconds.
Deeper culture and better branding in one place
The versatility is one of the reasons why every company should turn to digital signage in 2023.
You’re free to show virtually every content format there is at the moment. That includes classic choices like videos, photos, animations, and text. But there’s a possibility to work with AR, VR, and touch-based solutions too. You’re getting a whole instrumentarium for efficient company branding. Internal and external.
Your employees will appreciate the innovative approaches to nurturing the company culture on one hand. Your visitors will be fascinated by the bold approaches you’re taking to impress and represent your brand on the other. That’s a win-win any way you look at it.