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Digital signage in hospitals is a perfect communication tool that is able to change how the messages are spread, improve wayfinding, make broadcasting important alerts easier, and even boost sales for the facility. How? Let’s review the best ideas and solutions for digital signage in hospitals in 2022.
What are the benefits of digital signage in hospitals?
First and foremost, installing screens at a medical facility gives you a smart network that can be used for a variety of purposes. The displays change the ways you interact both with the visitors and with the staff.
The flexibility of content delivery that digital signage possesses allows for unlimited experimentation with the things you can show and the ways you can boost engagement. The adaptability to any scale and size is also among the best advantages of digital signage in hospitals.
Today digital signage software such as Kitcast easily works with both 5 screens and 1000 screens. Whether you’re simply using displays to lighten up your lobby area or employing a complex wayfinding system across several campuses, you may be sure that the performance is smooth and spectacular.
Talking about the best ideas and solutions, here they are.
An upgraded lobby experience
No matter what’s the reason for a person to come to the hospital, it all starts in the lobby. As a communal area of a medical facility, coming there may be accompanied by certain levels of anxiety and stress.
Not only does digital signage help to reduce stressful feelings, but it also can set a positive tone and provide the necessary information.
Also, it’s important to keep in mind that the lobby is the first area a visitor sees at your hospital that can define the attitude for the rest of the time there. That’s why it’s vital to make this first impression good and friendly. With screens, you can set the right mood, answer all the questions, and show that you care about the visitor experience.
State-of-the-art queuing system
It’s one thing to queue for the ice cream on a Sunday evening, it’s a whole different vibe to anxiously wait at the hospital not knowing where to go, what to do to go there, and what kind of results you’ll have. People come to hospitals to address their problems and prevent new ones from appearing. It’s never a joy ride and sometimes it may be one of the worst experiences in a lifetime.
While digital signage certainly can’t make everyone healthy, it can positively transform the hospital queueing. And that, in turn, will save nerves and time for both your patients and your staff.
With screens in place used to organize the queue, the visitors are getting a clear, comfortable system that tells them exactly what to do, how much time to wait, and where to go.
Your staff also benefits from the digital signage with a more efficient and straightforward way of interacting with the visitors and less stressful situations.
Wayfinding that works
Let’s say it, the wayfinding in many hospitals is horrible. You don’t know where to go, where to find the right cabinet, or how to find your doctor. Once you’ve done with the consultation, it’s very hard to get out. You queued for some time, have added medical-related woes, and you simply feel anxious. And then you’ve got to navigate the complicated labyrinth of the medical facility. It shouldn’t be like that.
One of the coolest benefits of digital signage in hospitals for visitors is the comfortable wayfinding system. The screens are great at guiding people, and showing the way. Hospitals can create efficient directions through digital means and the problem of not knowing the route will go away.
Waiting areas that sell
While it may sound a little bit odd, but the waiting areas in hospitals have a perfect selling potential. The main objective when introducing the screens to such locations is not to overdo it. You can use the displays to gently highlight the special propositions your hospital has, ask for feedback, and promote the donors.
Still, the waiting areas are not for ads only. Doing that would be a huge mistake that will undermine the trust. Use these places to primarily spread positive messages, set a good mood, and reduce the anxiety that the hospital visit has.