Digital posters are a great way to communicate with your customers, show various types of content and save on printing costs. It is a new standard of engaging communication and here’s why.
Since the dawn of humanity, signs have been used to broadcast some kind of information. Starting from the drawings inside the caves of the ancient humans to the logo boards outside the houses of the trading guilds in medieval Europe, signage has always accompanied us in one way or another. However, during most parts of history, the signs were static.
By the way, here is a great infographic we’ve created to show the evolution of digital signage and OOH advertising.
It was the technological revolution of the 20th century that introduced a new kind of communication tool – a digital poster. And we’re very happy this happened, businesses and organizations around the world have got a chance to achieve much more with their content. Alright, let’s get to the specifics.
What is a digital poster?
A digital poster is a type of image distribution when it is shown using the screen.
Basically, every screen showing some kind of visual content is a digital poster. It is enabled by special software that allows the user to design, manage and control what is displayed. It’s called digital signage software.
Digital posters may come in different sizes and there can be different approaches to their distribution.
They can be showing a static image, an animated image, or a video. They can be interactive, immersive or simply informative.
How to create a digital poster?
The process is very easy and straightforward. In order to start creating digital posters you will need three things:
1) a screen
As the signage will be shown on the screen it is essential to choose a tech that will fulfill your goals and will run smoothly. Businesses and organizations differ and their needs are different too. So before buying a bunch of screens, make sure to do industry research beforehand and choose the one that will work for you specifically.
For example, if you’re planning to have outdoor digital signage, you should opt for a screen that can work under changing weather conditions.
2) a streaming device
In this article, we are talking about cloud-based digital signage. This is a technology that allows users to use digital signage software to show content and not go with complicated hardware options.
That’s why a streaming device becomes a crucial part of your network. We would recommend you go with Apple TV. It is very intuitive, easy-to-use, reliable and can satisfy both small and large business needs.
3) a software
It is the brain of the whole digital signage network, your control room. And you want the brain to be able to think and to act quickly. So choose wisely and make sure to do the homework before going for a solution. There are many software providers on the market and, again, the success of you using one of them depends largely on the needs your business has.
Why are digital posters better than static signage?
The digital medium has transformed all the spheres of our daily life. Apart from giving many options for the users, it has enabled businesses to achieve more using new tools filled with exciting technologies. And digital signage is one of them.
Here are the advantages of the digital vs. static:
1) it is more flexible
With digital posters, you can change the content instantly, at the time you see fit. It can show multiple things in a span of a few minutes and you can easily experiment with different pieces of content. This gives you the power to engage with your audience on a much more effective level. And when there’s a successful engagement, there are sales and growth.
2) it is an ultimate attention-grabber
Screens are interesting, screens are exciting, screens can be entertaining and screens amaze. Of course, if the content matches the content matches the technological brilliance. Digital posters gain much more attention than static ones and they can be used in any industry. If that’s not magic, what is?
3) it is cost-efficient
When you have a static poster it does what it knows to do best – show exactly 1 type of content. If you want to change something you’d have to pay. For the printing, for the design, for the mounting, for the actual physical change. Apart from the costs, it brings lots of organizational hassles and headaches.
Now digital is completely different. Not only do you not have to go through all the circles of hell changing content, but you also save money and amplify your marketing strategy.