Following the trends of the state-of-the-art technologies is not as simple as it seems. A variety of various high-tech solutions is widespread throughout different areas, spheres, and industries offering multiple solutions to optimize and improve either efficiency or performance. Digital signage holds a special niche among the modern innovations. In spite of its origin from a more extended meaning “signage”, the attribute “digital” assigns a tint of a compliance with the current flow of time.
The development of state-of-the-art technologies is aimed at making them much easier for a customer. It means that despite huge resources used for the creation of some software or device, the result should be simple and understandable for the target user. Since digital signage is the way of communication with a customer, such communication must be simple and convenient.