Dental office digital signage can help your business win over clients and drastically cut waiting times. It is a technology that is able to take your clinic to the future.
Waiting rooms can be distressing. When a person comes to the dental office there’s always some health problem to deal with. Sitting in anticipation of a visit can seriously get to one’s nerve. And a distressed client is usually an unhappy client. That’s why it’s important to make sure that the patients at your clinic have a top-notch service from start to finish.
One of the ways to do this is opting for dental office digital signage – a technology that allows you to show content through the screens at your waiting rooms as well as anywhere on the premises of your clinic. And when you have such power, it’s much easier to make sure that the client is satisfied with the visit.
The flexibility and versatility of dental digital signage allow you to experiment with different content and find the one that works best for you and your clients. Here are 6 ideas of digital signage for dental clinics waiting rooms.
1. Queue management
The primary and most important function screens may perform is managing a queue. The moment a patient walks inside your clinic it’s essential for him/her to know that there will be no queue-related problems. Because let’s be honest here, everybody hates lining up at the medical office.
With screens, you have full control over how the queue is organized and your client has a perfect visualization of his time. By cutting waiting times you’re improving the overall client satisfaction with your services.
2. COVID-19 informing
In the times of the pandemic of the novel coronavirus, it is vital for the dental clinics to make sure that everyone that comes inside won’t get the virus and won’t spread it further. That’s why rapid and clear communication matters. Install displays at the waiting rooms to remind your visitors to wash their hands, wear masks and maintain social distancing. Stop the spread of the virus and make sure that your clinic is safe to visit.
3. Special promotions and offers
The waiting room is a perfect place to introduce your clients to the special promotions and offers that your clinic is having. Roll ads using displays at the moments when there are people looking. Highlight special propositions, upsell products, promote your partners. Make the most of your own mini advertising network and earn money from it by selling ad space.
4. Entertain and educate
Often waiting rooms are very tense spaces. In order to make a client experience more pleasant, provide your visitors with distraction. It is especially relevant when there are child visitors. Show content to cater to your target audience. You can use funny videos, educational clips, goofy cartoons. But don’t overdo it, make sure that the content you’re showing isn’t too intrusive or inappropriate. Experiment with different approaches and choose what works best.
5. Be interactive
Digital signage is a perfect medium to interact with your clients. Ask questions and gather their answers using screens. Provide your client with an opportunity to leave feedback. Add gamification to the experience. The more considerate you are with the interests of your clients, the more chance they will return.
6. Promote your social media accounts
No dental clinic nowadays can have effective marketing without social media. But the common problem is that it’s often hard to grow and the advertising within platforms is not working. With digital signage, you have an ultimate social media growth tool at your service. Run calls to follow your accounts, use QR codes to facilitate the experience, ask for feedback and run hashtag-based challenges.
What do I need to start using dental office digital signage?
You’ll need a screen(s), an Apple TV, and our app, Kitcast, downloaded. After a simple installation process, you are fully ready to create content and level up your marketing.
How many screens do I need at my dental clinic?
It all really depends on your size, budget, and marketing plan. A small waiting room would use one screen perfectly. However, if you’d like to implement dental office digital signage around your premises, the number of screens will depend on the content strategy you have.
How effective is dental clinic digital signage?
Let’s put it this way, it’s a game-changer. It drives sales, nurtures growth, improves satisfaction rates, and ensures engagement.