Every restaurant launches marketing campaigns at some point. Tight competition forces them to go beyond trivial advertising tools, and that’s where restaurants can get really high on creativity and inspire others along the way. We’ve browsed through numerous campaigns for the brilliant ones that should be studied in detail and used by marketers worldwide to get their restaurants noticed.
Here is our roundup of 5 restaurant marketing campaigns to get inspired by.
1. Follow the Arches OOH by McDonald’s
A brainchild of a Canadian creative agency Cossette, Follow the Arches is one of the most successful restaurant marketing campaigns ever. They took a minimalistic yet innovative approach to the billboard advertising by reducing the message to simply a part of an iconic McDonald’s logo and adapting it to the way people perceive the traffic signs.
Key takeaways: think creatively and don’t be afraid to enhance the power of your advertising message by using the surroundings.
2. Finger Selfies by Nando’s
Nando’s know a thing or two about social media marketing, they have created many memorable campaigns to promote their chicken-selling fast-food chain. The one we love the most is Finger Selfies, an adorable and imaginative trend that Nando’s started a few years ago. The main idea is so simple it hurts, – people shoot fun selfies using a pen, a finger and a napkin, the restaurant incentivizes them by giving the gift coupon to the best entries.
Key takeaways: collaborate with your customers to create a fun and engaging user-generated content.
3. Tim Hortons Black Bus
Tim Hortons, one of Canada’s most famous coffee and donuts restaurant chains, got physical for this stunt. Basically, they’ve brought a custom-designed bus to roam the Toronto streets and picking the passengers on the designated stops. Upon entering the people found themselves in an improvised coffee shop on the wheels where they were offered a sip of Tim Hortons dark roast coffee.
Key takeaways: simple, and down-to-earth approach + a good understanding of your target audience can result in long-lasting benefit.
4. #MiracleTreatDay by Dairy Queen
— Dairy Queen (@DairyQueen) July 27, 2015
Dairy Queen has long been a pioneer of social media marketing. Also, the popular American ice cream chain has been continuously supporting Children’s Miracle Network Hospitals funding the lifesaving children treatments. #MiracleTreatDay was one of the most successful Twitter charity campaigns. Dairy Queen set up a day when $1 or more from every Blizzard treat purchased was donated to the charity. The hashtag brought millions in impressions and acquired tens of thousands of shares and mentions for the restaurant chain.
Key takeaways: make a campaign that matters and people will be happy to help you with it by sharing and mentioning your brand.
5. Digital menu boards by Subway
Here’s the result of last nights works, swanky new Digital Menu Boards! We think they look great, pop down and take a look! 😜 #subway #new #boldstreet #liverpool #technology pic.twitter.com/gprjLZPEcg
— Subway Bold Street (@SubwayBoldSt) October 22, 2018
In order to positively transform the customer experience, Subway has brought digital signage to its locations. This was done in a form of digital menus and interactive kiosks. The visitors had the opportunity to order and pay using the kiosks. This move helped the company to enhance customer retention, boost sales and innovate the industry.
Key takeaways: in a highly digitalized world, use the full scope of possibilities that are available on the market for the benefit of your customers.