The global digitalization is entering literally every niche today, and it would be so weird not to disrupt the healthcare and make it more interactive and convenient. Patients want to be guided through every step of their healthcare journey, but it doesn’t mean that you’ve got to hire dozens of receptionists and other employees. An ultimate solution for this would be the hospital digital signage, and today, we’ll explain how to try it yourself and not make the most popular mistakes of applying the signage technology.
First of all, make sure you understand how delicate the healthcare industry is, it’s people’s health we’re talking about, and there is no time and place for experiments, everything should work like a Swiss watch from scratch. So review these common mistakes and learn from them today.
1. Wrong hospital digital signage screens location
Digital signage for healthcare can serve numerous purposes, but no matter the goal — make sure you choose the right locations for the signage screens.
Let’s say you’ve decided to put a screen with the digital queue, booking screen with the touch screen feature and a few information boards instead of the regular help desk with a receptionist. All these screens should be located in different parts of your hospitals since they solve entirely different tasks.
Expert tip: If you’re tight on the budget, hospital digital signage solutions is your best choice. Since the content of your signage is dynamic, one screen can serve a few purposes. For example, the booking screen can display the queue information as well, etc. Keep in mind that too much information can be too overwhelming for your clients, though.
2. Investing in wrong healthcare digital signage software
Deciding to use the hospital digital signage is great itself, but it all depends on what kind of signage software you choose to work with. The most common mistake is choosing the one that is not scalable enough for your business or is too expensive while providing a limited number of features.
We can offer you a custom made price calculator where you put in the number of screens you want to use and get the cheapest possible digital signage quote. While the number of features under the hood is significant enough to satisfy a client from any niche, the software itself will not hit your budget too hard.
3. Lack of interactivity and call-to-action elements
Digital signage solutions for healthcare are not just about making the life of hospital visitors easier. It’s also about marketing and calling your clients to use specific services of your clinic. Since signage software allows you to rotate different types of content on the same screen, it’s way easier to make the whole thing interactive and entertaining for the viewer.
While working on your marketing content for the hospital digital signage, don’t forget that it’s not the paper materials you work with. You can make it way more engaging by calling your clients to action and attracting them with special offers for particular actions.
The easiest one would be leaving their contact information and getting a free check-up or anything like that. This promotion will pay off well, cause collecting the database of contacts for your newsletter, and calls will work out great for your retention process.
4. Not considering the distinctive industry features
Every industry has its unique features that you should keep in mind while setting up the digital signage network. Basically, when we talk about the digital signage for healthcare, you’ve got to remember what an average hospital visitor is looking for:
- A way to book an appointment with a doctor in a few clicks
- A way to know if a doctor is in a room with a patient right now
- Wayfinding tips
- FAQ help desk
Keep that in mind and bring your customers just what they’re looking for in your hospital.
5. Not having a clear content plan
If we talk about service marketing, that’s where you need to make a content plan before you start it. Let’s make it clear: digital signage can showcase a lot of content, and it’s up to you whether you use it smart or not. Read our article How to Create Effective Content for Digital Signage from Scratch to learn some useful tips.