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An extremely simple video editing app with an intuitive user interface. Just drag and drop for the effortless digital signage content creation. iMovie comes as a pre-installed video editing app for Mac users. It also has all of the basic features to edit videos on your iPhone or iPad: trim clips, add music, record audio, and add filters. iMovie supports 4K.
Pros: Easy to learn and to use. Intuitively easy interface with drag and drop feature.
Cons: Although iMovie has all the basic features you might need for your digital signage content – if you might find its set of tools limited for the more advanced tasks. Depending on the length of your video project, exporting could take hours.
Platforms: iOS, Mac
Apple Final Cut Pro X
One of the best video editors out there can significantly improve your digital signage video content. Available only for Mac, it supports raw video from most of the sources. 360-degree video editing, HDR and multicam support. Final Cut Pro X provides both quick and simple video editing solutions with basic features and fully produced video editing studio in your laptop: powerful effects, color grading, keyframing, etc.
Pros: Effective and easy light and color correction. Built-in audio editor and mastering tools cover most of the needs. The high speed of video rendering.
Cons: High initial cost. A steep learning curve that might require additional tutorials.
Lightworks is a versatile and powerful video editing app with professional quality tools for eye-catching digital signage. It is fast and flexible enough to help you create an effective workflow with amazing results. Record video directly from your cameras or import video and audio files into Lightworks.
Pros: Real-time effects. It is free for home use
Cons: The UI of Lightworks is somewhat archaic
Platforms: Windows, Mac, Linux
Price: Free, $24.99 for Pro version
Filmora is a perfect option if you need a basic video editing software with a simple and understandable interface and set of tools. What makes Filmora stand out is the possibility to upgrade your app experience from the basic level of editing to the advanced functionality and pro results. It’s perfect for social media platforms like Instagram and can add vitality to the social media feed in your digital signage content.
Pros: All-in-one functionality. An impressive list of effects and overlays.
Cons: Watermarks included with the free version. No possibility to select and produce, export separate parts of the video timeline.
Platforms: Mac, Windows, iOS, Android
Price: Free (watermarks and no tech support), from $44.99 for the full version
This video editing software is essential for Windows users – both professionals and newcomers can find its impressive set of tools useful and comprehensive. Every filter or effect is customizable to fit any type of video project for any digital signage content. A set of ready-made templates complete with effects can be accessed in Express Projects: transitions, animations, and music. Standardize the colors of your video with a click of a button.
Pros: Simple interface. Fast rendering and multiple effects. Multicam editing. 3D and 4K capability.
Cons: No trimming in the source panel. The number of options can make the interface overwhelming for beginners.
Price: From $99.99