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15 Instagram Accounts to Follow if You Own a Cafe - Kitcast Blog

15 Instagram Accounts to Follow if You Own a Cafe

Fancy food and coffee obsession is going strong these days. Marketers who hop on this trend will nail the art of Instagram marketing and might take their venues to the next level. Needless to say, engaging content is essential for businesses that desire to attract more customers and build social trust. That said, it’s crucial for cafes and coffee shops to focus their social media marketing strategy on visual content – if performed correctly, it can result in a tidal wave of new customers and viral promotion.

It is easier to create a great Instagram strategy when you’re inspired by other awesome examples. That’s why we’ve created a list of magnificent 15 Instagram accounts to follow if you own a cafe.

Verve Coffee Roasters

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Say when… #monday

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Why we love it: this Californian cafe chain’s Instagram is the best example, how to ace this social network. Bright colors, all the right accents, great use of stories and different types of content make Verve a great account to follow and to be inspired by.

Go Get Em Tiger

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A gget out-of-bed-worthy destination 🤗

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Why we love it: first of all, let’s make it clear, a coffee shop named Go Get Em Tiger just can’t be bad. Furthermore, this specialty coffee mecca has a brilliantly designed Instagram account that radiates charm, awesomeness and creative ideas.

Intelligentsia Coffee

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Monday Blues💙📷@startupcreative

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Why we love it: they nail the minimalistic approach to Instagram feed. Intelligentsia Coffee makes engaging stories, offering a creative touch when it comes to news sharing: they craft custom thumbnails for the Story Highlights and keep the content in a similar color scheme.

Nossa Familia Coffee

Why we love it: one of Portland’s finest coffee shops, Nossa Familia are great at telling engaging stories and producing beautiful pictures. Also, the way they showcase their bean suppliers is a great lesson in humility and serves as an inspiration for others.

Craftsman and Wolves

Why we love it: the Instagram account of this award-winning San Francisco-based bakery is all about showing you how their delicious produce is done as well as stimulating your taste sensors to try their fantastic pastry. Also, CAW has mastered the framing art by combining different framing ideas for their feed.

Andytown Coffee Roasters

Why we love it: this small coffee shop from San Francisco won our hearts with simple and beautiful content highlighting employees, suppliers, dogs, and products, as well as telling the news. All in right doses, delivering the right vibes and making you want to come back for another drink and the atmosphere.

The Mill

Why we love it: another contender from the Fog City, The Mill has a delightful design and Instagram feed. We especially loved the fact that this cafe organizes art exhibitions on regular basis and cleverly uses Instagram to showcase that.

Birch Coffee

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Happy Birchday everyone! Hard to believe it’s been 9 years since we opened our first shop on 27th street! All we can say is THANK YOU! Thank you for joining us on this adventure, for helping us grow and allowing us to be a part of your lives each day. Here’s to another 9 years together and more… . . . . . . . . . . #BirchLovesYou #NYC #Coffee #CoffeeProps #CSOTW #Coffeeeee #PrettyCityNewYork #LocalCoffee #CoffeeShopCorners #MyDomaine #CupsInFrame #AlternativeBrewing #NewYorkCoffee #what_i_saw_in_nyc #RusticDesign #DiscoverFlatiron #Anniversary #LatteArt #CoffeeCommunity #ManMakeCoffee #Latte #TheTrendyBarista #NewYorkCoffeeshop #CoffeeShopVibes #HappyBirthday #BaristaDaily #CoffeeShots #CoffeeFliicks #MenAndCoffee #CaffeineAddict

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Why we love it: this spectacular account makes you fall in love with the company, the drinks that they make, the people that work there and the approach they have for their content creation. Also, just when you think it can’t get any better, you notice that the feed color changes depending on the season.

The Elk

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Slow it down 🐢#morningsattheelk (📸 @ss0522)

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Why we love it: The Elk get the most of their location and smartly uses the beauty of New York for Instagram not forgetting to craft great content about why you should come to their coffee shop in the first place.

Blue Bottle Coffee

Why we love it: if you’re looking for a state-of-art Instagram, here it is. Blue Bottle’s team has created a visually stunning feed filled with taste, great vibes and lots of inspiration.  

Celsius Coffee Co.

Why we love it: this Sydney spot utilizes every bit of its fantastic harbor view and combines it with mouthwatering photos of their food and drink proposition.


Why we love it: with an awesome pink color that in one way or another is present on all the posts, this stylish London venue definitely knows how a good Instagram looks like. Be sure to follow their stories to see how interactive and engaging it can be for a cafe.

Allpress Espresso

Why we love it: everything seems perfect about this New Zealand coffee shop chain’s Instagram. They continuously use similar filters creating a seamless visual experience and produce high-quality imagery that coins their high status among the world’s cafes and gives lots of inspiration.

Fringe Coffee

Why we love it: who would refuse to have a cup of coffee in Paris? Fringe’s Instagram makes you want this badly. Furthermore, their Instagram is a fantastic coffee-filled and avocado toast-driven source of inspiration. The repetitive approach works for the photos perfectly, as each time the cafe showcases different kinds of food and drinks.


Why we love it: Slow Mov is a Barcelona-based cafe that brings high-quality specialty coffee to the thirsty locals and tourists alike. What makes Slow Mov so remarkable – they regularly support local initiatives, organize various coffee-themed events and workshops, building a strong community presence. And of course, they nail Instagram marketing by using the platform to promote all of the aforementioned.

Digests,  Listicles,  Restaurants