Advertising in malls and shopping centers is a billion dollar industry that supports brands worldwide for the last decades. While the old-fashioned video ads along with pictures are still doing good, the viral and creative marketing campaigns are delivering way better results.
Delivering that desired creative marketing campaign and making it go viral is way harder with the old-school ads rather than through digital signage in the shopping malls.
We’ve compiled a list of powerful shopping mall digital signage marketing ideas that can impact your brand-awareness and genuinely up your advertising game.
1. Build a ‘social media wall’
Social media walls create a sense of being a part of the brand team and a part of the small or large community. It helps people feel, and it’s great if you want to build that so-called bond between you and your customers.
Modern digital signage shopping mall software allows you to connect any social media platform to display the latest posts with the related hashtag or from selected accounts. You can also control this whole process manually.
Post news, updates, or posts by pre-defined topics that will be interesting for your viewers.
2. Install a photo sharing booth
A great way to offer your clients to get on their photo on the screen where every visitor will be able to see them in the dynamic photo feed.
People will tweet or post photos on Instagram and mark it with the branded hashtag, share it, and get on the wall. This is a win-win for all.
3. Run competitive games
Do you remember the famous McDonald’s ping-pong game on the huge billboard? People could play ping pong with each other on the giant screen located on the building. They just used their phones and native McDonald’s app to participate.
This was not only entertaining but also super creative. This campaign went viral in hours and is still remembered 8 years later. Maybe it won’t go viral, but at least it will always be entertaining for your visitors.
4. Implement interactive quests with the shopping mall digital signage
Ever wondered how you can stand out from the crowd of screaming ad boards? We always talk about making it more interactive. Have you considered the gamification process?
Create a small quest to engage your ad viewers and reward them with some sort of discount or coupon. Running a quest game on a few displays across the mall can also serve as a step-by-step guide directing your potential client right to your store or booth.
5. Combine the wayfinding with discount hunting
Another example of gamification can be the wayfinding using shopping mall digital signage. Regular guiding map can have some hidden hints leading to getting a tasty discount for your product.
6. Run a quiz with the digital mall signage
People of all ages love participating in quizzes. An average digital signage software for malls includes these functionalities and allows you to create quizzes of different complexity.
7. Seduce your visitors with the cafeteria dishes & menu
Use your displays to guide your mall visitors to the cafeteria. Seducing them with the tastiest pictures and videos will work great.
Digital signage for shopping malls allows you to rotate an infinite number of pics and videos in your dynamic feed of content. You can show numerous delicious dishes and a video of how your chief cooks them. This will boost the number of visitors in your mall cafeteria.
8. Implement a booking desk
Did you know that the mall landlords can benefit from digital signage as well? You can be the first mall to implement the fastest renting experience for those looking to rent a retail mall space.
A few digital signage displays in your mall can power the whole booking system for your mall properties.
9. Showcase the press reviews of the mall
Keep the new mall visitors informed about how good this particular shopping center is can be quite easy with signage. You can delivery the latest press features in a few clicks through the signage network software.
10. Live sale streaming
Malls have dozens of shops and huge sales happen there from time to time. It would be a fantastic way to create a buzz and hype around this event.
You can display the countdown to the next sale or run competitions to win additional discounts. Signage software is truly a game changer.