There are many great restaurants on our planet. Great restaurants with equally nice Instagrams… not that many, to be honest. We’ve collected 10 that definitely know how to post a good picture and promote it too.
No matter whether you’re a food truck in the downtown or the Michelin-starred restaurant, your target audience in both cases is definitely using Instagram. Because in our present reality it is easier to count who is not on the Facebook-owned social media than who’s there. With a whopping 1 billion active users, Instagram became one of the most important marketing tools for any business that wants to matter in the 21st century.
Of course one can argue that good marketing costs good money. And when it’s definitely the case for buying, say, billboard spaces on the high-end street, it’s not the case of Instagram. Because you can succeed on this social media network even without the astronomic ad budgets (we’re not saying you can’t with them). Consistency, creativity, word-of-mouth, community and you’re at the top. The Instagram landscape changes every year, more and more new features being added but at the end of the day it stays true to its origins. It is still a place that favors those who invest time in creating great content and interact with others.
These 10 restaurants know to serve as great examples of restaurant social media marketing. Let’s pay a visit to their profiles and get inspired.
Regularly topping the rating of “most instagrammable places in London”, Sketch knows a thing or two about esthetics. But most importantly for us, the team behind this quirky Conduit street venue knows how to use Instagram for the benefits of its marketing.
Visiting their profile feels as unusual as visiting the restaurant itself. Pink color dominates the feed taking you on a journey through the many facets of what Sketch is giving you an idea of the cocktail evening you can have there, showcasing the art that will be on display, playing with the visitors. So hop on this fascinating visual journey and note something for your own restaurant Instagram along the way.
2. Bar Douro
If you’ve been to Lisbon you know how beautiful and visually rich it is. If you haven’t been Bar Douro in London would give you a pretty glimpse into the Portuguese capital. Their Instagram profile will do the job too. Combining the richness of the Portuguese food their serve and the blue and white color scheme of iconic azulejo tiles, Bar Douro can easily teach others how to brand your place depending on the cultural background of the cuisine you serve.
And it takes a lot of discipline to do what they do taking their branding really really seriously. Browse through Bar Douro’s profile and the blue and white is everywhere from the feed to the Story highlights.
Now that’s a commitment to the style we immensely love. So take this for your restaurant Instagram too.
Sqirl may be a tiny joint but its Instagram marketing effectiveness is truly gigantic. For starters, it’s minimalistic and beautiful, a formula that almost always works. But the true power here lies in the community role it plays. Just look at the numbers. Sure, likes are vanity metrics but in case of Sqirl likes and comments show that this place is loved in LA.
People are tagging friends, engage in conversations and discuss their past and future visits. Instagram becomes a medium where Sqirl lovers basically communicate. And that is an extremely hard thing to achieve, so our hat’s off to this small LA place. And their pies are quite something.
Nowon may be a new place on the expansive New York culinary landscape but we’re already in love with their Instagram. Even though they’ve just started, they have started with a bang gracing many articles that talked about “best new openings”. And they use Instagram to celebrate this where they profile basically serves as a PR board highlighting the media that wrote about Nowon.
However, it’s not just that capturing our attention, it’s the vibe. Their feed posts and stories all let their followers be witnesses in the rise of a newcomer place to the heights of restaurant glory in the city that never sleeps.
5. Señor Sisig
What do you see when you visit Señor Sisig’s Instagram? That’s right, you see the pig and the bright orange and blue color scheme. That’s how you do restaurant branding. The color scheme continues from post to post even when the pig logo is not there creating a united visual outlook. The quality is high too, it’s hard to resist the craving to try out Señor Sisig’s trademark Filipino street food fare.
Their profile can also serve as a great example of how to utilize all the capabilities of the Instagram content to the full powers, keep an eye for Stories and learn from the way they organize the highlights.
6. state bird provisions
One of the most essential parts of any restaurant is the team of people who work there. Instagram is a great place to celebrate it. That’s exactly what San Francisco rustic food restaurant does focusing on creating content about its employees in combination with the regular shots of their extremely delicious meals. And that’s a perfect content plan in our opinion because it shows the human faces behind the business.
7. Grill Royal
Sometimes Instagram is just a gallery of beautiful images. And that’s ok too. Because it’s so easy to lose yourself in a visual perfection of Berlin’s premium Grill Royal’s profile. An approach when you post multiple pictures to create a visual experience rather than playing by the typical Instagram marketing rules is risky (because let’s say it, sometimes it just looks silly), this German upscale restaurant plays it safe and classy. That’s one way to do a restaurant Instagram and we had to mention it too.
If you are not yet familiar with Noma, it’s a Copenhagen restaurant that is widely considered to be one of the best (usually just “the best”) restaurants on Earth. It’s not us, it’s Michelin, Anthony Bourdain and hundreds of food critics from all over the world that said that Rene Redzepi’s place took Scandinavian cuisine to the next level with innovative, nature-conscious approaches.
Their Instagram is pure excellence too. Noma’s marketing team takes you on a tour of day-to-day life at the iconic restaurant from showcasing the new meals to collecting berries, from interiors to highlighting the employees. It’s a lesson in style and substance, something to get inspired by and apply in your restaurant marketing.
9. Amass Restaurant
Copenhagen is really good at everything visual. Amass is one of the brightest stars of its culinary map with an Instagram that is exemplary in its esthetic perfection and on-point content choices. We are absolutely in love with the lengthy descriptions that accompany brilliant images of their meals. Also, as a very upscale restaurant, it’s adorable to see how Amass always manages to stay down-to-earth valuing being responsible for being over-bragging.
10. L’Oca d’Oro
You shouldn’t always be a Michelin-starred New Nordic cuisine revolutionary restaurant to sport an inspiring Instagram profile. A heartfelt family Italian farm-to-table place will do too. L’Oca d’Oro in Austin, Texas is there for the community and their Instagram feels very local and cozy. Sometimes it’s everything you need to stay relevant and loved in the area you’re operating.