Digital signage in sports is always grand and fascinating. Just like the game itself. Ranging from gigantic scoreboards to multiple small screens around the stadium premises, digital signage can seriously boost up the attendance and drastically improve the visiting experience for the fans. It is a universal way to make the game more interesting using top-notch technology and the possibilities of modern displays.
Here are our 10 favorite digital signage campaigns in sports in 2018.
1. Samsung’s 360° LED Screen in Atlanta
Basketball is a highly dynamic sport and it calls for dynamic digital signage solutions. We were impressed by the new installment at the Atlanta Hawks’ State Farm Arena. Samsung has equipped the basketball venue with the first continuous, 360-degree video screen with HD-quality, 6mm LED video display technology in NBA history. Apart from that, the company also integrated new videoboards at the arena, featuring 12,000 square feet of Samsung SMART LED signage. What a great way to better enjoy the basketball game!
2. LED screen at the Ricoh Arena
Led by the gargantuan ambitions, Ricoh Arena in Coventry, UK has deployed a gigantic scoreboard to enhance the fan experience at the stadium. One of the biggest in the country, 2,000 sq ft screen is an amazing feat of modern digital signage engineering created by the LED technology leaders ADI. It creates a vivid visual immersion for the crowd and helps to digitally revamp the visiting of the arena.
3. Hap Parker Arena screen
Hap Parker Arena has recently introduced a new impressive LED screen to improve its stadium. It offers unlimited digital possibilities in the content to be shown as well as pumps up the visitor engagement. Also, it is an interesting case of using digital signage indoors for a hockey arena.
4. Giant LED screen at the National Stadium in Bukit Jalil, Malaysia
Although not particularly digital signage built for sports venues, the project is a remarkable example of how screens can be applied for big-scale stadium events. That’s what was done at Bukit Jalil National Stadium, Kuala Lumpur Sports City where a 40-meter x 17 meters LED screen was installed for the screening of The Lee Chong Wei Movie. Amazing case of epic digital signage.
5. Sams Memorial Stadium scoreboard
Sams Memorial Stadium in Texas unveiled a state-of-art new scoreboard in August 2018 and we love it. The specs with 33 feet, 7 1/4 inches tall by 65 feet, 1 inch wide are impressive. The new stadium digital signage object is efficiently used for replays, promotional messages, live streaming, and creative advertising campaigns as well as interaction with fans.
6. Nike’s Unlimited Stadium in Manila
One of the most inventive advertising campaigns of the recent years was with no doubt Nike’s Unlimited Stadium in Manila. The company has partnered with BBH to create a unique eight-shaped running track where the athletes compete with… themselves. The stunning effect was made possible with the impressive LED screens that featured a running avatar competing against you. With this cutting-edge technology, Nike has managed to combine a fantastic digital signage project with a stunning AR experience.
7. Belfast stadium screen
A good display can completely change the fan experience at a football stadium. One of the best examples of installing a LED screen that works in 2018 is the case of Belfast Stadium in Northern Ireland. 10mm pixel pitch, 6000cd/m² of brightness and a 120° horizontal viewing angle make the new digital signage at National Football Stadium at Windsor Park a perfect medium to provide live game updates, show commercials and communicate with the audience making a spectacle out of ordinary football matches.
8. Arlington Esports Stadium digital signage
Esports has firmly placed itself on the map of competitive sports and this year it had a big celebration in the US. The grandiose Arlington Esports Stadium was opened to become the largest facility of its kind in the country. From the digital signage point, it is a masterpiece featuring a whopping variety of screens of all the shapes and sizes that create a unique gaming experience. They also serve as a perfect marketing medium.
9. Atlanta Falcons’ Mercedes-Benz Stadium LED screen
Having been named “the most sophisticated stadium in the world” and “blazing edge” by its senior director of game presentation Pete Soto, Atlanta Falcons’ Mercedes-Benz Stadium is a mega-venue to behold. One of its most impressive feats is the one-of-a-kind huge 360-degree halo LED screen manufactured by Daktronics. 58 ft. high and 1,075 ft. around, 61,900 sq. ft. in size, this giant is one of the most striking digital signage in sports we know so far.
10. The Rockies’ new LED scoreboard
We love when the arenas get creative with their scoreboards. That’s why we have fallen for the 2018 edition of The Colorado Rockies’ new LED scoreboard in a shape of, well… a rocky mountain. How bold is that? Definitely one of the coolest applications of outdoor digital signage in sports as well as a highly original way to celebrate the team and its symbolism. Also, 8,369 sq ft, 6.8 million LEDs make this scoreboard a fantastic digital technology masterpiece.