Real estate has always been a market with great advertising opportunities – companies often get highly creative to win over hearts and wallets of the customers. As the end product is very visual, marketers have a set of unlimited possibilities to present their properties in the best way possible. 2018 has seen some of the coolest and most original campaigns in the real estate world, here are our 10 favorite real estate ads.
Douglas Elliman – Show and Tell
Inspired by the “Questions” YouTube series of Vogue, Show and Tell follows the same concept but very cleverly applies it to the real estate industry. If Vogue follows celebrities around asking questions about themselves, Douglas Elliman uses the format to showcase their agents and properties in a visual, non-intrusive and lively manner. A brilliant idea and an amazing execution that works as both real estate Facebook ads and a YouTube video.
Corcoran – Be Home campaign
One of the most vivid players on US real estate market Corcoran chose a simple message behind their latest campaign. It is centered around the phrase “Be home” which radiates good vibes and makes you feel the coziness instantly. There are several videos that follow this concept showing the clearest and the most uncomplicated ways of broadcasting the warm notion of “homely feeling” to the viewers. Definitely a campaign to learn from.
Sotheby’s International Realty – LIVE series
Sometimes you have to give the client all the talking to convey and amplify your brand’s message. That’s exactly what Sotheby’s International Realty did in their LIVE YouTube series. The real estate powerhouse produced a set of shorts featuring real people and real houses. We believe in the power of honest marketing and this campaign hits all the right notes being one of the most truly catchy real estate ads.
Berkshire Hathaway HomeServices – #Goodtoask campaign
Storytelling is essential for a successful marketing campaign. Berkshire Hathaway HomeServices mastered the craft of making a trustworthy story in their ads, a story that resonates and touches the hearts and minds of the viewers. For their latest #goodtoask campaign they opted for an interesting format: a client answers the questions from a real estate agent. Combine that with a dramatic narrative and a great soundtrack and you have one of the most emotionally powerful and best real estate ads of 2018.
The Boutique Real Estate Group listings
Listings are at the core of the real estate advertising. Sometimes, though, the quantity doesn’t equal quality. This Orange County-based real estate firm crafts visually spectacular videos and shows the right way of doing listing videos doing real estate ads that work. Their shorts are filled with gorgeous scenery, flawless camera work, great storytelling, and crazy rhythm.
Tim Smith Group – Teach Me How To Duffy
How many real estate firms that became a part of pop culture you know? Well, here’s one that made a sensation on YouTube in October 2018. “Teach me how to Duffy” video by Tim Smith Group from Orange County, California is a perfect example of how you can use trends to showcase your company, your culture and ultimately become a cultural happening in your own right. The video features Mr. Swag and Smoove da General of Cali Swag District that hailed the original “Teach Me How To Dougie” back in 2010 as well as a trio of influencers that add a modern flair to a hit. Did we mention that Tim Smith himself makes a cameo rapping about the property? Pure YouTube gold.
Dream Town Realty – Be You campaign
We absolutely loved how Chicago’s Dream Town Royalty used OOH this year promoting their amazing Be You contest. The concept behind the idea celebrates the personality and creativity of Chicagoans by asking them to share their best moments on the specially created website with a chance to win $10,000. It was a great move to unite with clients in driving the company’s vision – one of the best campaigns of 2018.
Realtor.com – You Want Privacy commercial
One of the biggest real estate listing websites, Realtor.com is no stranger to award-winning advertising campaigns. This year’s You Want Privacy commercial that rolled on TV and subsequently landed on YouTube, cemented the creative “marketing demigods” status of this company. Lasting a modest 30 seconds, the clip is a state-of-art ad that instantly captures attention and delivers a killer punchline. Basically, all that we’ve asked from the talented advertising in 2018. Definitely one of those real estate ads that sell.
Foxtons – Get Foxtons On It campaign
Heralded by the celebrated M&C Saatchi agency, this London campaign is bold, minimalistic and strong in its message delivery. It ran across all the major advertising mediums like outdoors, London transit system as well as social media and was able to showcase the essence of Foxtons as a straight-talking real estate problem solver that cares about its customers and gets things done.
Halstead Property – How Real Estate Gets Real magazine campaign
A luxury real estate business status gives a company a few more responsibilities to a client. Some underuse this situation, some, like Halstead, maximize it. We loved their brand new Pool NYC-orchestrated magazine campaign that put clients first and put the vast expertise of this real estate firm in focus.